Author: WAV
Film & Broadcast
Masking
A phenomenon whereby one or more sound “trick” the ear into not hearing other, weaker, sound that are also present. (Audio)
Film & Broadcast
Master (print master)
A positive print made specifically for duplicating purposes. (Laboratory)
Web3
Master Node
a blockchain node that verifies and relays transactions, stores the blockchain’s complete history, and may participate in voting, governance of the blockchain, and other special operations. Master nodes generally operate on a collateral based system, similar to a Proof-of-Stake protocol.
Branding
Masterbrand
A brand that dominates all products or services in a range or across a business. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers. Mercedes-Benz and BMW are both employed as masterbrands.
Film & Broadcast
Match Cut (match-action cut)
A cut made on action or movement between two shots in which the action has been overlapped either by repetition of the action or by the use of more than one camera. (Film Editing)
Film & Broadcast
Match Dissolve
A dissolve linking images which have similar content. (Film Editing)
Film & Broadcast
Match-Image Cut
A cut from one shot to another shot having an image of the same general shape as the one in the prior shot. (Film Editing)
Film & Broadcast
Matching
Arranging for the impedances presented by a load to be equal to the internal impedance of the generator. This is essential to avoid loss of power. In microphones, the loss results in poorer signal-to-noise ratio. Matching is done by means of a transformer. (Acoustics)
Film & Broadcast
Matching Action
The process of aligning or overlapping the shots of a film sequence in order to achieve a smooth transition from the action in one shot to the action of the succeeding shot. (Film Editing)
Media Platforms & Technology
Matching Pattern
A combination of tag event labels from the advertiser’s data set that are strung together with an “and” or “or” logical operator. Assigned to event groups for delivery, modeling, and reporting purposes.
Film & Broadcast
Mater
A small adjustable clamp with a baby stud which can be interchanged with a variety of accessories. (Grip)
Finance
Material
Material is the term that refers whether information influences decisions. For example, if a company has revenue in the millions of dollars, an amount of $0.50 is hardly material. GAAP requires that all Material considerations must be disclosed.
Film & Broadcast
Maxi-Brute
A 9 light unit with (9) 1000 watt PAR 64 lights. (Lighting)
Film & Broadcast
MB
The acronym for megabytes which is a measure of computer storage capability; the equivalent of 1,000 bytes.
Film & Broadcast
ME Track
This refers to the music and effects tracks which are combined into one (or a stereo pair) for use with foreign language re recording of a film or video program.
Development Operations (DevOps)
Mean Time Between Failures (MTBF)
Used to measure reliability of a system or component, calculated by averaging the time between system failures.
Development Operations (DevOps)
Mean Time to Recovery (MTTR)
The average time it takes a system or component to recover from a failure and return to production status.
Film & Broadcast
Meat Axe
An grip arm-like accessory which is designed to clamp onto the hand rail of a studio overhead catwalk, or other suitable surface, and has a gobo head at the end of the arm. (Grip)
Media Platforms & Technology
Media Agencies
Companies that specialize in advertising, acting as a resource to brands to help plan, buy, and measure advertising campaigns across marketing channels. They are uniquely positioned to help provide broader, cross-industry expertise, advising marketers on how to best represent their brand and most efficiently allocate marketing dollars to reach consumers. Within an agency, there might […]
General Advertising
Media Agency
A media agency provides strategy for campaigns, planning when and where they should appear, to include consumer insight and buying ad space specific to a client’s needs.
Media Buying
Media Buying
The purchase of media space for the placement of advertisements. This is often done by an agency or placement firm on behalf of the advertiser.