Email Marketing Glossary
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Email Marketing
Acceptable Spam Report Rate
The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.
Email Marketing
Accounting Period
An Accounting Period is designated in all Financial Statements (Income Statement, Balance Sheet, and Statement of Cash Flows). The period communicates the span of time that is reported in the statements.
Email Marketing
Clicks Per Delivered
A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.
Email Marketing
Clicks Per Open
A percentage measure of the number of clicks divided by the number of opens.
Email Marketing
CPM (Cost Per Thousand)
In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.
Email Marketing
CTR (Click Through Rate)
The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
Email Marketing
Dedicated IP
In email marketing, it refers to an IP address from which only you send email.
Email Marketing
Double Opt
The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.
Email Marketing
Email Campaign
An email or series of lead nurturing emails designed to accomplish an overall marketing goal.
Email Marketing
Email Filter
A technique used to block email based on the sender, subject line, or content of an email.
Email Marketing
Email Sponsorships
Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email.
Email Marketing
False positive
A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
Email Marketing
Hard Bounce
A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.
Email Marketing
Honey Pot
A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.
Email Marketing
HTML Email
Sending HTML email makes it possible to get creative with the design of your emails.
Email Marketing
IP Warmup
Sending a progressively increasing number of emails out of an IP address in order to build the IP’s reputation.
Email Marketing
Levels of Authentication
A way of establishing a sender’s identity, and ensure the sender is allowed to send from a given domain.
Email Marketing
List Segmentation
Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
Email Marketing
Open Rate
The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.
Email Marketing
Opt Out (or Unsubscribe)
When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.