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Social Media Marketing Glossary

Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.

Social Media Marketing

A/B Testing

Also known as split testing, this important metric compares two variations of an ad or a piece of content to see which version performs better on a given media platform.

Social Media Marketing

AddThis

It is a social bookmarking tool that can bookmark or share content from Facebook, Google Bookmarks, Pinterest, and Twitter. These buttons will increase referral traffic and overall website performance.

Social Media Marketing

Algorithm

The set of rules which helps social networks to decide which post will come first in your feed automatically. Use social platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram that have robust algorithms for content promotion strategies.

Social Media Marketing

AMA

Acronym for ‘Ask Me Anything.’ People can prompt questions from other users (originated from Subreddit) using the ask me anything feature on Reddit and Instagram.

Social Media Marketing

Application Programming Interface (API)

A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.

Social Media Marketing

Application Programming Interface (API)

A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.

Social Media Marketing

Avatar

An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.

Social Media Marketing

Avatar

An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.

Social Media Marketing

Average Response Time

A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.

Social Media Marketing

Average Response Time

A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.

Social Media Marketing

Banner Ads

Social media ads that are placed at the top of a page, on both sides, or as an insert in the content are called Banner Ads. Add contextual placements to make the banner ads effective.

Social Media Marketing

Bio

A short note that is used to describe yourself on a social network is called a bio. Use appropriate hashtags and landing page links to boost traffic and awareness.

Social Media Marketing

Blog

One of the most powerful SEO tools, the blog refers to a particular media platform that contains detailed articles on a specific topic. WordPress, Tumblr, and Blogger are popular blogging platforms. Post blogs regularly to earn backlinks, web traffic, and search engine rankings.

Social Media Marketing

Boosted Post

A paid ad or post that helps increase brand reach by targeting the right niche audience for a specified budget and duration. Use Facebook Promoted Posts to get that additional paid reach.

Social Media Marketing

Brand Advocate

A customer, employee, or a stakeholder who posts positive messages and reviews, supporting the brand on social media is called a brand advocate.

Social Media Marketing

Call To Action (CTA)

Simple piece of content that prompts the reader to perform the intended action. Write persuasive, compelling CTAs for increased conversion rates.

Social Media Marketing

Caption

The short blurb or a story that is used to describe a photo or a gif on social media is called a caption. Enrich captions with hashtags, mentions, and emojis for higher engagement.

Social Media Marketing

Chatbot

An Artificial Intelligence (AI) based messaging application that stimulates conversations with the page visitor. Integrate chatbots in your Facebook Messenger, WhatsApp, Twitter, Instagram, and LinkedIn for higher conversion rates.

Social Media Marketing

Check-in

It is a way of locating or tagging a social media post to indicate the user location or the place of content creation. Leverage check-in features in social networks such as Facebook and Instagram to understand consumer hangout spots and spending behavior.

Social Media Marketing

Clickbait

Using sensationalized, manipulative headline, or copy to attract clicks from people viewing their news feed is called clickbait. But beware, few social networking sites consider clickbait as spam and lowers the post reach.

Social Media Marketing

Clickthrough Rate (CTR)

The percentage of people who click on your post from their news feed or native ads is referred to as Clickthrough Rate. Remember that post clicks and post impressions carry different meanings in different social networks.