Author: WAV
Film & Broadcast
Anti-Aliasing
Filtering of erroneous frequencies that are created during the analog to digital conversion process. (Sound/Picture)
Film & Broadcast
Aperture
A variable opening inside a lens that regulates the amount of light reaching the image plane. Also known as an iris. (Camera/Lighting)
Website Development
API (Application Programming Interface)
an interface implemented by an application for other applications to communicate with and use its resources. For example: you use Google Maps API to implement a version of Google Maps on your website.
Film & Broadcast
Apple Box
A box build of a strong wood or plywood which is capable of supporting weight. These may be of various sizes, the smallest of which is also known as a ‘pancake’ because it is nearly flat. (Lighting/Grip)
General Advertising
Application Programming Interface (API)
An application programming interface, or API, is a set of commands that allows multiple applications to communicate with each other. For example, scheduling posts for a brand via social media management platforms utilizes APIs.
Social Media Marketing
Application Programming Interface (API)
A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.
Social Media Marketing
Application Programming Interface (API)
A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.
Development Operations (DevOps)
Application Release Automation (ARA)
A practice of deploying software releases to various environments and their configurations with as little human interaction as possible.
Film & Broadcast
Arc
A lighting unit that generates illumination from an electrical arc between two carbon electrodes. (Lighting)
Development Operations (DevOps)
Artifact
Any description of a process used to create a piece of software that can be referred to, including diagrams, user requirements, and UML models.
Media Platforms & Technology
Artificial Intelligence (AI)
The theory and development of computer systems able to perform tasks that normally require human intelligence, such as visual perception, speech recognition, decision-making, etc.
General Advertising
Artificial Intelligence (AI)
Artificial intelligence, or AI, is performed by machines programmed to learn from experience and adjust to inputs, by recognizing patterns.
Digital Media & Advertising
Artificial Intelligence (AI)
AI is the development of technology that can perform tasks related to human intelligence. This artificial technology can handle tasks such as visual perception, speech recognition and decision making.
Film & Broadcast
ASA
The exposure index or speed rating of a film which denotes the film’s sensitivity.
Film & Broadcast
Aspect Ratio
The proportion of picture width to height (1.33:1, 1.66:1, 1.85:1 or 2.35:1).
Film & Broadcast
Asperity Noise
(Hiss) Noise that is caused by minute imperfections in the surface of a recording medium (tape). (Sound)
Film & Broadcast
Assemble
The work of organizing and joining the shots of a film in the sequence in which they will appear in the finished print. (Film Editing)
Finance
Asset (A)
Anything the company owns that has monetary value. These are listed in order of liquidity, from cash (the most liquid) to land (least liquid).
eCommerce
Assisted conversions
This Google Analytics report summarizes and ranks the importance of marketing channels in a consumer’s conversion journey. It helps you identify the channels responsible for generating leads and visits to your website so you can nurture would-be customers and convert them.
Film & Broadcast
Associate Producer
This is normally the person who acts as the liason between a production company and the various personnel involved in the post production process.
General Advertising
Association of National Advertisers (ANA)
Association of National Advertisers, or ANA, is a trade association offering marketing and brand-building, and seeks to enhance career development and provide networking for its members.