Author: WAV
Social Media Marketing
Groups
People with similar passions join together to form a group and discuss specific topics. Gain behavioral insights, and deliver customized posts to increase engagement among group members.
eCommerce
Growth hacking
Growth hacking is a marketing approach that blends analytics, traditional marketing, and product engineering to sell products, advertise services, and gain exposure rapidly. Read more about growing a store in this guide.
Website Development
GTM
Google Tag Manager is a tag management system that includes the same functionality as global site tags, and lets you configure and instantly deploy tags on your website or mobile app from an easy to use web-based user interface.
Film & Broadcast
Guillotine Splicer
A device used for butt splicing film with splicing film. (Film Editing)
WordPress CMS
Gutenberg
Gutenberg is the no-code content builder included within WordPress by default. With it you can use content “blocks” to design layouts for your posts and pages (and depending on your WordPress theme, even your header and footer sections too).
Print Media
Gutter
The blank space between margins of facing pages of a publication.
Media Buying
Gutter
The blank space between margins of facing pages of a publication or the blank space between columns of text.
Web3
Gwei
a denomination of ether used as the unit of measure for Ethereum gas prices. 10^9 gwei = 1 ether.
Film & Broadcast
Handle
An extra number of frames attached to the head and tail of an optical print as a safety precaution. (Laboratory)
Email Marketing
Hard Bounce
A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.
Film & Broadcast
Hard Disk
A data storage and retrieval device consisting of a disk drive and one or more permanently installed disks. Increasingly common for storing sound effects and archiving for future use.
Web3
Hard Fork
a fundamental change to a blockchain that is not compatible with the existing protocol, requiring the formation of a new chain.
Corporate
Hard stop
You tend to run over on meetings so i’m letting you know, right now, that i’m hanging up regardless of where you are in whatever this is
Film & Broadcast
Harmonic Distortion
Acoustic distortion characterized by unwanted changes between input and output at a given frequency. (Acoustics)
Web3
Hash Rate
also referred to as hash power, this is the rate at which a computer can generate guesses to a cryptographic puzzle. Hash rate can also refer to the overall power being used by the entire network on a proof of work blockchain.
Web3
Hashing
the process of taking an input of any size and producing a corresponding fingerprint of a fixed-length. Hashing allows a set of data to be secured, stored, and recalled using a unique identifier code. This is the backbone of blockchain technology, allowing data and transactions to be verified and stored in a secure manner.
Social Media Marketing
Hashtag
Connecting your social media posts to other users or posts on the same subject or trending topic is done through a hashtag. Preceded a word or phrase with a ‘#’ to make it easily findable for users.
General Advertising
Hashtags
Denoted by the number or pound sign (#), hashtags are keywords users add to their social posts, for categorization and visibility.
Film & Broadcast
Hazeltine
A machine which a color time at a lab or optical house uses to determine how to ‘time’ a film print for the proper amounts of red, blue, and green light. Also called a color analyzer. (Laboratory)
WordPress CMS
Header
Your Header is the top of your website. This usually features your logo, a navigation menu, maybe an icon for your search or a shopping cart (if your website also has a store) and possibly even a notification bar.
Media Platforms & Technology
Header Bidding
Programmatic ad buying that allows publishers to offer their inventory to several ad exchanges before initiating the ad server process. Header bidding bypasses the complexity of the ad server auction to find the best prices for their ad inventory. In header bidding, publishers load code on their webpage before content is loaded and before the […]