Author: WAV
General Advertising
Customer Experience
Customer experience encompasses all of a customer’s perceptions of and interactions with a brand over the duration of the relationship the customer has with the brand.
eCommerce
Customer lifetime value (CLV)
Customer lifetime value is the predicted revenue that a customer can generate for your business during all their interactions with your online store. More on increasing CLV here.
Media Platforms & Technology
Customer Relationship Management (CRM) Data
Data from an advertiser’s customer database, which can include their name, email address, mailing address, and phone number, accompanied by their past purchase of your product. This is considered first-party data and can be very valuable, as it reflects the advertiser’s actual customer base.
WordPress CMS
Customizer
The WordPress Customizer or Live Customizer is a visual editor where you can style or set options for your WordPress site typically according to your theme. This can include uploading a custom logo, choosing a main website accent color, creating menus, adding widgets, customizing post type settings and more. This section can be found from […]
Film & Broadcast
Cutaway
A single shot inserted into a sequence of shots that momentarily interrupts the flow of action, usually introducing a pertinent detail. (Production/Editing)
Film & Broadcast
Cutting
The selection and assembly of the various shots or sequences for a reel of film.
Film & Broadcast
Cyan
A blue-green color which is the complementary color to red.
Film & Broadcast
Cyc Lights
Row lights for evenly illuminating a cyclorama or other background. (Lighting)
Film & Broadcast
Cyclorama
Permanent background built in a studio which is nearly always coved or curved at the floor line to create a shadowless, unending backdrop. (Grip/Lighting)
General Advertising
D&AD Awards
D&AD (British), Design & Art Direction, is a nonprofit advertising and design association. Its yearly awards recognize creativity and raise standards in the advertising, creative and design industries.
Film & Broadcast
Dailies
The first positive prints made by the laboratory from the negative photographed on the previous day. It also now refers to video which is transferred from that original negative. (Laboratory)
Out of Home (OOH)
Daily Effective Circulation (DECs)
The historical OOH audience measurement system. DECs are the average number of persons, in cars or other vehicles, passing and potentially exposed to an advertising display.
Agile Methodology
Daily Meeting
The daily meeting is one of the most commonly practiced Agile techniques and presents opportunity for a team to get together on a regular basis to coordinate their activities.
Film & Broadcast
Dance Floor
A floor built of 3/4 inch plywood which is usually covered with masonite to provide a smooth surface for free-form dollying. (Grip)
Web3
DAO- Decentralized Autonomous Organization
an organization based on open-source code and governed by its users. DAOs typically focus on a specific project or mission and trade the traditional hierarchical systems of legacy corporations for guidelines written on the blockchain.
Web3
Dapp- Decentralized Application
an application built on open-source code that lives on the blockchain. Dapps exist independent of centralized groups or figures and often incentivize users to maintain them through rewarded tokens.
Social Media Marketing
Dark Posts
A social media ad that only appears on the pages of the targeted people is called a dark post. Employ Instagram dark posts, unpublished page posts on Facebook, promoted-only tweets on Twitter, and direct sponsored content on LinkedIn for effective targetting.
Social Media Marketing
Dark Social
Web traffic coming from many media channels that analytics tools find challenging to track is called dark social. Share links of videos and rich media privately in chats or direct messages to increase dark social engagement.
Media Platforms & Technology
Dark Viewability
Impressions that are unable to be tracked for viewability. If an ad is displayed within a nested iFrame (“cross-domain iFrames”), its position on the page cannot be determined. Viewability vendors use different workarounds for this challenge, often with varying degrees of success, resulting in a certain percentage of “unmeasurable” impressions in a viewability report. See […]
WordPress CMS
Dashboard
The WordPress Dashboard is another way to refer to your WordPress site’s back end. And the Dashboard Menu is the vertical list of links on the left-hand side of your Dashboard.
Film & Broadcast
DAT (Digital Audio Tape)
Two-channel digital audio has become increasingly common as a professional master reference and for use in field recording. (Sound)