SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Ad Tech 

Customer Relationship Management (CRM) Data

Data from an advertiser’s customer database, which can include their name, email address, mailing address, and phone number, accompanied by their past purchase of your product. This is considered first-party data and can be very valuable, as it reflects the advertiser’s actual customer base.