Author: WAV
Film & Broadcast
Coupler
A chemical incorporated into the emulsion of color film stocks which produces a dye image associated with the developed silver image.
Media Buying
Cover Position
Advertising on the cover of a publication, often at a premium cost due to limited availability. Cover positions can include front cover, inside front cover, inside back cover, outside back cover or section cover.
Film & Broadcast
Cover Set
A location which is kept in reserve to serve as an alternate shooting site in case the chosen shooting site is unusable. It is most commonly used in the context of shooting planned for an out of doors location. (Production)
Film & Broadcast
Coverage
An indeterminate number of more detailed shots which are intended to be intercut with a master shot or scene. (Production)
Out of Home (OOH)
Coverage
1. Based on the defined geographic parameters of a market, expressed as DMAs, CBSAs, groups of counties, or individual counties, also known as coverage area. 2. Coverage can also be the percent of the population within any of these geographic areas that can be reached by the total inventory of a media operator.
Media Buying
Coverage Area
The geography of where a media has coverage. In print, the coverage area equates to the circulation area.
Film & Broadcast
CP Filters
Color printing filters made in precise density values for the colors; yellow, cyan, and magenta. (Cinematography)
General Advertising
CPM
CPM is literally “cost per mille” with mille meaning thousand. In web advertising, this abbreviation is often used to mean cost per 1,000 impressions, refering to ads on web pages.
Out of Home (OOH)
CPM – Cost Per Thousand
The cost of delivering 1,000 impressions from individuals who notice the advertising on displays in a market.
Email Marketing
CPM (Cost Per Thousand)
In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.
Out of Home (OOH)
CPP – Cost per Ratings Point
The cost of advertising exposure opportunities that equals one rating point in any geographically defined market.
Agile Methodology
CRC Cards
Class Responsibility Collaborator (CRC) Cards are an object oriented design technique teams can use to discuss what a class should know and do and what other classes it interacts with.
Media Platforms & Technology
Creative
The type of digital media shown to internet users to communicate a message and draw attention, intended to ultimately drive users to take a specific action.
General Advertising
Creative Agency
A creative agency focuses on design, rather than marketing strategy, within the advertising and marketing world. A creative agency is likely to be tasked with creating or updating logos and responsible for a brand’s visual cohesiveness.
Media Platforms & Technology
Creative Optimization
Experimenting with different ad assets to find the highest-performing creative and utilizing that creative more often in the campaign.
Social Media Management
Creator
An engagement profile. Members of a community who have started a discussion, a chat or a blog post or participated in community leadership activities including content moderation, welcoming members or initiating programming
Finance
Credit
A credit is an increase in a liability or equity account, or a decrease in an asset or expense account.
Film & Broadcast
CRI
Color Reversal Intermediate. This is a duplicate color negative which is made by the reversal process. (Laboratory)
Film & Broadcast
Cribbing
Short pieces of lumber which are used for various grip purposes. (Grip/Lighting)
Social Media Management
CRM
Customer Relationship Management. The approach to managing an organization’s interaction with current and future customers. Often a CRM system exists as an online tool. Examples include: Highrise, Method, and Salesforce.
Social Media Marketing
Cross- Channel
Using a mixture of social media channels such as Facebook, LinkedIn, Twitter, Youtube, Instagram is called cross-channel social media strategy. Optimal usage of cross-channel social media strategy is a great way to increase your brand reach.