SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Email Marketing 

CPM (Cost Per Thousand)

In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.