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Development Operations (DevOps) Glossary

Development Operations (DevOps)

Build Agent

A type of agent used in continuous integration that can be installed locally or remotely in relation to the continuous integration server. It sends and receives messages about handling software builds.

Development Operations (DevOps)

Build Artifact Repository

Centralized storage for all binaries used during build. Simplifies dependency management and build processes, helps maintain security and consistency across teams, helps make automated deployment practical and scalable.

Web3

Bull Market

a period where market prices are rising.

Web3

Bullish

similar to a bull market, this refers to holding an optimistic view that a market or asset will rise in price. If you are bullish on Bitcoin, you believe that its value will continue to rise over time.

eCommerce

Bundling (or product bundling)

The grouping of related products or services as a package or solution, often offered at a reduced price, to encourage conversion.

Web3

Burn

the process of removing tokens from a cryptocurrency’s circulating supply, usually done by sending them to an inaccessible wallet address. Other digital assets, such as NFTs, can also be burned via the same process.

Agile Methodology

Burndown Chart

Burndown charts and burnup charts track the amount of output (in terms of hours, story points, or backlog items) a team has completed across an iteration or a project.

Agile Methodology

Business Agility

Business agility is the ability of an organization to sense changes internally or externally and respond accordingly in order to deliver value to its customers.

eCommerce

Business to business (B2B)

Online transactions in which an online business sells products or services to other businesses.

eCommerce

Business to consumer (B2C)

Online transactions between a merchant and a consumer.

eCommerce

Buy-to-detail rate

A Google Analytics metric that looks at the number of products purchased relative to the number of times the customer viewed product detail pages. Here’s how to calculate buy-to-detail rate: [Unique Purchases of a Product] / [Product Detail Page Views] = Buy-to-Detail Rate

Website Development

C

Like C++, C is and old school language, easily compiled, and general purpose. It’s the most widely used programming platform that offers building elements for other languages like C++, Python and Java. In fact, many of these languages are based on C. A great option for full stack developers and those who want to add […]

Website Development

C++

General purpose, well compiled and around since 1979, C++ is an object oriented, very technical language. Extremely powerful and with extensive libraries, this is one of the cornerstone languages of back end development. Especially useful for high performance programs and template-heavy programs, this stalwart isn’t going anywhere just yet. If you already know C (or […]

WordPress CMS

Cache or Caching

A Cache or the act of Caching stores data. For websites, including WordPress sites, this typically refers to a stored, static version of your website pages. This is like taking a photo of your pages exactly as they are.

Website Development

Caching

A cache is a temporary data storage mechanism that aids in site speed by storing relevant information on your computer the first time you visit a website. Then, your computer does not have to reload that information each time you access the site again. Oftentimes when you make small changes to your website, you may […]

eCommerce

Call to action (CTA)

Call to action (or CTA) is an advertising and marketing tactic that involves providing instruction to the target audience to persuade them to take an action, such as “visit now,” “learn more now,” “subscribe now,” and “get access now.”

Website Development

Call to Action (CTA)

Specific text, image, banner or button that uses action-oriented language to urge a visitor on a website to act. CTAs are designed to move a visitor from one page to the next and persuade them to take an expected, predetermined action. (e.g. Download a Whitepaper, Register for a Webinar, Contact Us, Learn More, etc.).

Development Operations (DevOps)

Capacity Test

A test that is used to determine the maximum number of users a computer, server, or application can support just before failing.

WordPress CMS

Carousel

A Carousel or Slideshow is a collection of media (which can be images, posts, products, etc.) much like a slider, but featuring multiple images (or “thumbnails”) with an interactive way to scroll or slide through the media.

eCommerce

Cart abandonment rate

Cart abandonment rate is an online shopping metric that shows the rate of potential customers who leave a site before completing their purchases compared to all the shopping carts created. Learn how to improve yours here. Here’s how to calculate cart abandonment rate in two steps: Step 1: [Completed Purchases] /[ Shop Carts Created x […]

eCommerce

Cart-to-detail rate

A Google Analytics metric that looks at products added to a customer’s cart relative to views of product detail pages. Here’s how to calculate cart-to-detail rate: [Times a Product Is Added to Cart] /[ Product Detail Page Views] = Cart-to-Detail Rate