Uncategorized WordPress CMS Glossary
Uncategorized
Theme
A Theme is the front end design of your blog, sometimes known as the skin. It contains your color scheme, fonts, content layouts and more. Most premium WordPress themes allow significant customization and are built to be compatible with popular plugins.
Media Platforms & Technology
Third-party cookie
A third-party cookie is placed on a website by someone other than the owner (a third party) and collects user data for the third party. As with standard cookies, third-party cookies are placed so that a site can remember something about the user at a later time.
Media Platforms & Technology
Third-Party Cookies
Information generated by a website and stored by your browser, to help understand users’ online behaviors. Third-party cookies are markers placed on a website by a party other than the website itself.
Media Platforms & Technology
Third-Party Data
Information that a company collects indirectly (such as through third-party cookies) or aggregates from others (such as credit card companies and magazine publishers) and then sells to ad buyers.
General Advertising
Third-Party Data
Third-party data is information about users gathered by an entity that does not have a direct relationship with those users. The data often comes from internet interactions but also includes purchases and locations. This information is used for targeting ads.
Media Platforms & Technology
Third-Party Validation
Vendors who monitor and validate metrics such as completion rates, in-target delivery, viewability, ad fraud, and brand safety. IAS, MOAT, and Nielsen are examples of well-known third-party validation service providers.
Media Buying
Till Forbidden (TF)
A newspaper insertion order abbreviation; run the advertisement until told to stop.
Digital Media & Advertising
Title tags
The sizeable blue anchor text that appears on search engine results pages that provide details of what to expect on the page. Title tags impact whether people click on your ads.
Uncategorized
Trackback and Ping
Trackbacks are notifications for website authors that let them know when somebody links to their content. A Ping is a network signal that sends a trackback. Trackbacks can help facilitate communication between blogs. Trackbacks are sometimes used to insert spam links, so if you use the trackback feature you should consider using special trackback spam […]
Media Buying
Trade Paper
A specialized publication for a specific audience like a profession, trade, or industry.
Media Buying
Traffic Report
The data provided to the client at the end of a campaign demonstrating the performance and results of a digital campaign.
Digital Media & Advertising
Unique visitor
The number of individual users that have been to a site. If the same user visits a site three times, it is only counted as one unique visitor.
General Advertising
Upfront
An upfront is an event for networks to reveal their upcoming programming and for media buyers to commit to ad deals several months in advance.
General Advertising
User Experience (UX)
User experience, or UX, involves the entirety of an end-user’s interaction with a company and its products and services, especially via a website or computer program. UX includes all of interface, design, usability and other human-computer interaction and is not limited to one of these.
Digital Media & Advertising
User experience (UX)
UX is the practice of understanding user needs and creating online experiences that provide a good experience for users. With UX, you focus on delivering an experience that keeps users happy and engaged.
Digital Media & Advertising
User intent
What an online user wants to find by entering their search query.
Uncategorized
User Roles and Permissions
User Roles are a way to differentiate people accessing your website. You as the site own will typically be an Super Administrator, but there are other roles for Admins, Editors, Authors, Contributors and Subscribers (you can learn more about managing your WordPress user roles in our guide). Permissions are security settings that are assigned to […]
General Advertising
User-Generated Content
User-generated content is media created by an online system’s users, often shared on social networks.
Media Buying
Vehicle
Anything capable of exposing advertising to customers.
General Advertising
Vertical Video
Vertical video indicates the portrait orientation (versus landscape orientation) of videos and ads, specifically on mobile devices.
Media Platforms & Technology
Video Ads
Video ads take advantage of sight, sound, and motion to draw in viewers. They have become popular for building awareness, bringing in traffic, and generating leads. As with most formats, there are many forms of video ads. In-stream video ads play amidst video content, offer both skippable and non-skippable ad types, and most commonly come […]