General Advertising Glossary
General Advertising
Postproduction
Postproduction describes the steps taken after filming or recording has finished: editing film and sound, adding effects and other processes.
Media Platforms & Technology
Pre-Roll
10-15 second online ad that appears before video.
Media Buying
Pre-Roll Video
Video advertisements that play before video content on websites or mobile apps.
Digital Media & Advertising
Premium ad inventory:
Ads in which the data suggests they work well and are thus deemed high quality. Premium ad inventory will be a higher price than other inventory.
Media Buying
Premium Network
The programmatic ad-buying space where ads are served based on audience targets rather than on a specific website.
Media Buying
Premium Price
A special advertising rate, usually higher, for special positions or other considerations.
Media Buying
Preprint
Advertising inserts that are printed in advance of the regular press run and then combined with the final publication just prior to distribution.
General Advertising
Preroll Ad
A preroll ad is a promotional message that plays before selected video content. Some can be skipped after a certain amount of time.
General Advertising
Privacy
Privacy is freedom from being observed by others. Often paired with “data” in digital use, privacy is protecting user data from being sold or used by other entities to customize ads or access to services.
Media Platforms & Technology
Private Marketplace (PMP)
Deals that are negotiated as invitation-only auctions, providing certain buyers in the ad exchange preference. A publishers’ direct sales team can negotiate a deal with certain clients ahead of time, including a max bid, max CPM, ad unit types, certain site sections, etc. If a publisher has an impression that matches the negotiated deal’s criteria, […]
Media Platforms & Technology
Probabilistic
Relying on probability and statistical analysis to make inferences on a user. While it is less accurate because it includes unknowns, it allows for scale, often taking a known deterministic data seed and leveraging modeling technology to amplify its scale. This term can be applied to data, targeting, and measurement. Its opposite in ad tech […]
General Advertising
Production Company
A production company handles all elements of preparing and creating a film or radio program, including shooting, recording and editing.
General Advertising
Programmatic Advertising
Programmatic advertising is automated buying and selling ad inventory, utilizing software to make data-driven decisions. It is touted as efficient and affordable.
Digital Media & Advertising
Programmatic Advertising
Programmatic advertising is the process of automating online ad management through artificial intelligence (AI) to automate and expedite the ad buying and selling process.
Media Platforms & Technology
Programmatic Buying
Automatic process of buying and selling of digital advertisement placements through real-time bidding, supported by real-time bidding technology and several data sources.
Digital Media & Advertising
Programmatic marketing
Programmatic marketing is an advanced marketing strategy that uses automated, real-time bidding to purchase ad inventory and allows you to advertise to specific users in a specific context resulting in hyper-targeted and effective ads.
General Advertising
Programming
Programming is content that is broadcast to audiences, either solely audio (e.g., radio and podcasts) or both audio and visual (in the case of television). Programming can also refer to deciding what content is broadcast when.
Media Platforms & Technology
Prospecting
Targeting new audiences who are a good fit for your brand and likely to convert. Prospecting is a key strategy used in combination with retargeting to drive new potential customers into the marketing funnel.
General Advertising
PSA
A PSA, short for public service announcement or public service ad, is content shared to inform the public of an issue rather than to advertise products or services.
Media Buying
Psychographic
Research data that describes consumers on the basis of psychological traits or lifestyle preferences.
General Advertising
Public Relations
Public relations is tasked with using media to maintain favorable perceptions of individuals or organizations and to build trust between those entities and the public.