SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Ad Tech 

Probabilistic

Relying on probability and statistical analysis to make inferences on a user. While it is less accurate because it includes unknowns, it allows for scale, often taking a known deterministic data seed and leveraging modeling technology to amplify its scale. This term can be applied to data, targeting, and measurement. Its opposite in ad tech is deterministic.