Digital Media & Advertising Email Marketing General Advertising Out of Home (OOH) Social Media Management Social Media Marketing TV and Radio Media Buying Website Development Glossary
A glossary of General Advertising Terms
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
General Advertising
Gamification
Gamification is including gaming elements in marketing strategies to include improving skills via playing and potentially winning a prize. Gamification is meant to increase audience engagement with a brand.
General Advertising
GDPR
GDPR, short for General Data Protection Regulation, is a European Union law governing digital data collection, use and storage. It took effect in May 2018. GDPR is intended to protect individuals’ data privacy and requires that companies within the EU clearly explain how personal data is collected and used. EU citizens can object to their […]
General Advertising
Gen Z
Gen Z is the demographic cohort that follows millennials. Born starting in 1995, this generation is marked by drive to succeed, pursuit of social equality and belief that brands should stand up for causes, among other traits.
General Advertising
Geotargeting
Geotargeting is showing content based on users’ locations.
General Advertising
Graphic Design
Also called communication design, graphic design combines text and visuals to share ideas intended to promote, educate or call to action.
General Advertising
Hashtags
Denoted by the number or pound sign (#), hashtags are keywords users add to their social posts, for categorization and visibility.
General Advertising
Holding Company
A holding company is a firm that doesn’t actively engage in its own business but instead owns other companies’ assets, such as controlling amounts of stock. In the agency world, the term refers to a large international or multinational company that owns many advertising, public relations, media and other types of networks. The so-called “Big […]
General Advertising
Independent Agency
Independent agencies are advertising agencies that are not owned by holding companies or beholden to controlling ownership.
General Advertising
Influencer
An influencer has the ability to affect purchasing decisions by their audience because on knowledge, relationships and visibility. Influencers can have any role and be in any industry. Social media platforms are often home to influencers and their large followings.
General Advertising
Influencer Marketing
Influencer marketing relies on brands partnering with credible or popular individuals with large social followings to promote a brand’s authenticity and authority.
General Advertising
Instagram Stories
Instagram Stories is a feature of mobile social-networking app Instagram that allows users to post photos and videos that vanish after 24 hours. Stories can be adorned with hashtags, stickers and polls.
General Advertising
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau, or IAB, is an advertising business organization that conducts research, publishes best practices and offers education for its member companies. IAB focuses on digital advertising and marketing.
General Advertising
Interstitial Ad
Interstitial ads appear during navigation from one webpage to another, after leaving Page 1 but before Page 2 loads, during transitions or between activities in an app or other digital content. Interstitial ads can appear in the same browsing window or in its own.
General Advertising
Linear Television
Linear television is programming that is watched live, as it is scheduled, rather than on demand.
General Advertising
Location-Based Marketing
Location-based marketing, also called geomarketing, uses a device’s location to serve relevant ads. Users often need to opt in: For example, users enable location identification in a business’s app.
General Advertising
Long-Form Video
Long-form video is video content that runs more than 10 minutes. Long-form video allows creators to put more emphasis on storytelling than short-form video.
General Advertising
Machine Learning
Machine learning is a branch of artificial intelligence, providing systems to computers to interpret data and improve performance on tasks without specifically being programmed to do so.
General Advertising
Makegood
Makegood is rerunning an ad or providing additional ad inventory when the original slot underperformed versus provided ratings. A related term is audience deficiency unit: ad inventory provided to the advertiser to fulfill the original rate guarantee.
General Advertising
Mar Tech
Mar tech, short for marketing technology, examines and utilizes digital tools meant to automate tasks and provide data for marketing decisions, such as finding and interacting with customers and measuring campaign effectiveness.
General Advertising
Media Agency
A media agency provides strategy for campaigns, planning when and where they should appear, to include consumer insight and buying ad space specific to a client’s needs.