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General Advertising Glossary

A glossary of General Advertising Terms

General Advertising

User-Generated Content

User-generated content is media created by an online system’s users, often shared on social networks.

General Advertising

Vertical Video

Vertical video indicates the portrait orientation (versus landscape orientation) of videos and ads, specifically on mobile devices.

General Advertising

Video on Demand

Video on demand, or VOD, is programming that a user can view at any time (i.e., “on demand”) after its initial air time.

General Advertising

Viewability

Viewability is a metric focused on ad impressions actually seen by users. For example, an impression would not be deemed “viewable” if a user does not scroll down far enough on a page to see the ad. The MRC’s standards established in 2014 require 50 percent of a display ad to be in view on […]

General Advertising

Virtual Influencer

Virtual influencers are computer-generated lifelike online personas that rely on artificial intelligence to create buzz for a brand, mostly via social media. They operate in much the same way real-life influencers do. Some are created by brands themselves.

General Advertising

Virtual Reality (VR)

Virtual reality (often abbreviated as VR) is a computer-simulated 3-D environment in which users wearing headsets can interact with a simulated program.

General Advertising

Voice AI

Voice AI is voice-activated artificial intelligence in machines programmed to interpret users’ questions or commands and reply in kind. It relies on voice to direct queries and report outcomes to the asker in a humanlike way.

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WAV

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General Advertising

Wearables

Wearables, short for wearable technology, are gadgets, such as fitness trackers and smartwatches, that people wear and that measure and report data like heart rate, calories burned and number of steps taken.