General Advertising Glossary
A glossary of General Advertising Terms
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Cryptocurrency
Cryptocurrency is virtual cash that relies on blockchain technology and is exchanged within peer-to-peer networks instead of through central banks.
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Customer Experience
Customer experience encompasses all of a customer’s perceptions of and interactions with a brand over the duration of the relationship the customer has with the brand.
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D&AD Awards
D&AD (British), Design & Art Direction, is a nonprofit advertising and design association. Its yearly awards recognize creativity and raise standards in the advertising, creative and design industries.
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Data Visualization
Data visualization is graphical presentation of data and information, often intended to share concepts and patterns with stakeholders or other decision-makers.
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Daypart
To daypart is to separate a day into segments for the purposes of scheduling commercials and programming appropriate for the various time periods in a day. Often used with broadcasting schedules, a daypart might be morning drive, daytime, prime time or late night, for example.
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Demand-Side Platform (DSP)
A demand-side platform, or DSP, is software often used by advertisers to automate purchasing advertising by scanning ad exchanges for their targeted audiences.
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Digital Agency
A digital agency focuses more on strategy and technical development than the creative aspects of marketing. A full-service digital agency will also likely provide web design, ecommerce, etc.
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Digital Transformation
Digital transformation is the application of digital technology into all areas of a business, increasing efficiency and value to customers. Processes become automated, goals are data based and customers are directly involved via social media.
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Direct Marketing
Direct marketing is advertising from businesses straight to customers, e.g., text messages and physical mailings.
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Direct-to-Consumer
Direct-to-consumer outreach and sales are done from company to consumer without distributor or retailer involvement.
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Display Advertising
Display advertising is advertising online via images often coupled by text in obvious spaces reserved for ads, such as banner ads.
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Dmexco
Held yearly in Cologne, Germany, Dmexco is a conference and expo for those in digital business and marketing. Attendees can network, receive training and test products and services.
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Drone
A drone, an unmanned aerial vehicle, can be used to record visual information that previously required a plane or crane, transmit the information quickly or even display ads via a trailing banner or emitted images.
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Duopoly
A duopoly is when two sellers dominate a market. Facebook-Google is often cited as the digital advertising duopoly.
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Ecommerce
Ecommerce is buying and selling products and services on the internet, with exchange of payment and data to complete the transactions.
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Email Marketing
Email marketing uses email to promote products and services and to build relationships with customers and potential customers.
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Emerging Tech
Emerging tech is technology that is currently in development, viewed as capable of changing business and cultural environments.
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Esports
Esports, short for electronic sports, is competitive video-gaming at a professional level.
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Experiential Marketing
Experiential marketing is a strategy that relies on hands-on customer involvement with a brand and potentially engages all five senses and sparks emotions that form lasting memories. The goal is to build customer loyalty and create direct connections with consumers. In an ideal experiential marketing effort, consumers would encounter a brand experience, post about it […]
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Facial Recognition
Facial recognition is software that measures and maps individuals’ faces to create templates for comparison. For example, Facebook uses facial recognition in suggesting whom to tag in photos.
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FCC
The FCC, short for Federal Communications Commission, is the U.S.’s main authority for communications law and regulation. The FCC regulates communications via cable, radio, satellite, TV and wire throughout the country and its territories.