Digital Media & Advertising Glossary
This is the glossary for the Digital Advertising category of the advertising industry
Digital Media & Advertising
Conversion rate:
Conversion rate is a metric calculated by dividing the number of total conversions by the total number of visitors to a website.
Digital Media & Advertising
Conversion:
A specific action an advertiser wants a user to take after coming across their ad. When a user completes that action, advertisers mark it as a conversion for their site. Conversions can be anything from making a purchase to creating an account.
Digital Media & Advertising
Cookie
Information that is placed and kept on a user’s browser. Once the user accesses the site, cookies work to track the user’s preferences and behaviors and use them for targeting purposes later.
Digital Media & Advertising
Copy
Text within an ad meant to provide information to users and encourage them to convert.
Digital Media & Advertising
Cost per Acquisition (CPA)
The cost of acquiring a single customer. This metric is calculated by dividing the total spend on a campaign by the number of customers acquired.
Digital Media & Advertising
Cost per Click (CPC)
A metric that gives you, on average, how much advertisers pay for each click they get on an ad. You can calculate this metric by dividing the total spend by the number of clicks.
Digital Media & Advertising
Cost per Lead (CPL)
How much an advertiser pays for each conversion or lead generated by their campaign. You can calculate CPL by dividing the total spend by the number of leads or conversions generated.
Digital Media & Advertising
Cost per Thousand (CPM)
How much it costs an advertiser to have 1000 impressions or views for their ad. CPM is typically measured for campaigns where brand awareness is the goal.
Digital Media & Advertising
Cost per View (CPV)
The price an advertiser pays each time a user plays a video ad for at least 30 seconds. It’s calculated by dividing the total spend by the total number of video plays.
Digital Media & Advertising
Digital advertising
Digital advertising is an advertising strategy designed to promote businesses, products, and services through online channels. Digital advertising gives advertisers the ability to drive revenue by focusing on moving users through the buying funnel and making data-driven decisions.
Digital Media & Advertising
Digression Session – Digital Marketing Trends
Frank Cannata, Chief Delivery Officer at WAV goes down the rabbit hole with Google Trends and takes a look at what the top performing topics are currently in digital marketing.
Digital Media & Advertising
Display advertising
Ads containing text, image or video that advertisers place on websites, apps and social media. Display ads take users to the advertiser’s web page once someone clicks on the ad.
Digital Media & Advertising
Domain authority:
A metric used to track the quality of a website. Domain authority also describes how much influence a domain has.
Digital Media & Advertising
Domain:
The name of a website that appears in the search bar when you click on a website. Some examples include Target.com or Walmart.com.
Digital Media & Advertising
Dynamic ads:
A type of ad personalized based on the person who sees it. These ads are used to improve ad performance because they’re tailored to the viewer.
Digital Media & Advertising
Ecommerce Digital Advertising:
Ecommerce digital advertising is a strategy that focuses on promoting your website and products through digital channels. These channels allow you to track data and make decisions based on that information.
Digital Media & Advertising
Email advertising:
Ads appear in users’ inboxes when viewing on desktop. These ads typically appear to look like another email in their inbox, but are tagged with an “ad” label.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
Digital Media & Advertising
Frequency capping
The act of limiting the number of times a user views the same ad within a specific time period.
Digital Media & Advertising
Frequency:
The number of times a specific customer views the same ad within a set time. Ad frequency is calculated by looking at the number of views the ad received in a particular device’s browser.
Digital Media & Advertising
Geofencing
Geofencing is the use of GPS technology to create a virtual fence around a specific geographic region, enabling your software to send ads to users once they enter the designated geofence area. Targeted users will be eligible to receive ads up to 30 days after entering the geofence region.