Social Media Marketing Glossary
Social Media Marketing
Community Management
Community management on social media is what happens after and beyond your social media publishing. It’s part customer service, part listening to the internet, and part being active in discussions that relate to your brand. With digital communication tools and social media platforms becoming more accessible each day to a number of people globally, it […]
Social Media Management
Community Platform
The technology that hosts your community network. Examples include: Jive, Lithium, Higher Logic and Salesforce.
Social Media Management
Community Skills Framework
The Community Skills Framework includes five skill families with ten skills in each family, that are used in community management.
Social Media Marketing
Content Curation
The process of sharing content that was created by someone else is called content curation. Add value to your readers and get increased social shares, links, and better ranking by curating excellent articles, videos, gifs, and infographics.
Social Media Marketing
Content Marketing
The strategy used by businesses to educate, inform, and entertain customers, prospects, and generic social network users for generating leads, sales, and advocacy is content marketing. Content marketers publish and curate authentic, engaging articles, videos, gifs, and infographics on social media for broader content reach and engagement.
Social Media Management
Contributor
An engagement profile. Members of a community who have commented on a blog, discussion thread, document or other item but don’t start discussions. They may also bookmark, rate, share or tag content, update their status or participate in events.
Social Media Marketing
Conversion Rate (CVR)
Percentage of users who make the intended action after seeing your post or ad is referred to as Conversion Rate. Conversion can be in terms of purchasing an item, signing up for a newsletter, or downloading an ebook.
Email Marketing
CPM (Cost Per Thousand)
In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.
Social Media Management
Creator
An engagement profile. Members of a community who have started a discussion, a chat or a blog post or participated in community leadership activities including content moderation, welcoming members or initiating programming
Social Media Management
CRM
Customer Relationship Management. The approach to managing an organization’s interaction with current and future customers. Often a CRM system exists as an online tool. Examples include: Highrise, Method, and Salesforce.
Social Media Marketing
Cross- Channel
Using a mixture of social media channels such as Facebook, LinkedIn, Twitter, Youtube, Instagram is called cross-channel social media strategy. Optimal usage of cross-channel social media strategy is a great way to increase your brand reach.
Social Media Marketing
Crowdsourcing
The act of grouping in a large number of people online for generating ideas or content is called crowdsourcing. Use crowdsourcing to build trust by asking the audience to select a new product name or rebranding initiative.
Email Marketing
CTR (Click Through Rate)
The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
Social Media Marketing
Dark Posts
A social media ad that only appears on the pages of the targeted people is called a dark post. Employ Instagram dark posts, unpublished page posts on Facebook, promoted-only tweets on Twitter, and direct sponsored content on LinkedIn for effective targetting.
Social Media Marketing
Dark Social
Web traffic coming from many media channels that analytics tools find challenging to track is called dark social. Share links of videos and rich media privately in chats or direct messages to increase dark social engagement.
Email Marketing
Dedicated IP
In email marketing, it refers to an IP address from which only you send email.
Branding
Descriptor
A short statement added to a non-descriptive brand name that describes a quality or service central to the brand’s offering. Example: Starbucks “Coffee”, La Croix “Sparkling Water”, Dell “Computers”
Branding
Differentiation
The process of researching, identifying and marketing unique characteristics of a brand, as compared to those of its competitors.
Social Media Marketing
Direct Message
Private message sent directly to a user’s inbox is called DM. Send DMs on Facebook Messenger, Twitter, and other social media platforms for personalized customer service and private query resolution.
Email Marketing
Double Opt
The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.
Social Media Marketing
Ebook
An electronic book that can be read online in a PDF format is called ebook. It is an excellent digital marketing tool to generate leads and build credibility.