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Social Media Marketing Glossary

Social Media Marketing

A/B Testing

Also known as split testing, this important metric compares two variations of an ad or a piece of content to see which version performs better on a given media platform.

Email Marketing

Acceptable Spam Report Rate

The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.

Email Marketing

Accounting Period

An Accounting Period is designated in all Financial Statements (Income Statement, Balance Sheet, and Statement of Cash Flows). The period communicates the span of time that is reported in the statements.

Social Media Marketing

AddThis

It is a social bookmarking tool that can bookmark or share content from Facebook, Google Bookmarks, Pinterest, and Twitter. These buttons will increase referral traffic and overall website performance.

Social Media Marketing

Algorithm

The set of rules which helps social networks to decide which post will come first in your feed automatically. Use social platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram that have robust algorithms for content promotion strategies.

Social Media Marketing

AMA

Acronym for ‘Ask Me Anything.’ People can prompt questions from other users (originated from Subreddit) using the ask me anything feature on Reddit and Instagram.

Social Media Management

AMA

AMA stands for Ask Me Anything. These are community engagement programs that community managers often employ to facilitate question-and-answer exchanges between members and Subject Matter Experts (SMEs) popularized by Reddit. AMA opportunities are common within the community building and social network space and can be set up in many different formats or variations. They are […]

Social Media Marketing

Application Programming Interface (API)

A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.

Social Media Marketing

Application Programming Interface (API)

A documented interface that enables software applications to work in unison with social networks is called an API. Twitter, Facebook, YouTube, Instagram, and Tumblr have amazing APIs.

Social Media Marketing

Avatar

An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.

Social Media Marketing

Avatar

An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.

Social Media Marketing

Average Response Time

A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.

Social Media Marketing

Average Response Time

A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.

Social Media Management

Backchannel

A real-time online conversation that takes place during a primary activity or live discussion. Example: Chatting on Slack while attending a webinar.

Social Media Marketing

Banner Ads

Social media ads that are placed at the top of a page, on both sides, or as an insert in the content are called Banner Ads. Add contextual placements to make the banner ads effective.

Social Media Management

Benchmarking

The measurement of the quality of an organization’s product, programs and policies.

Social Media Marketing

Bio

A short note that is used to describe yourself on a social network is called a bio. Use appropriate hashtags and landing page links to boost traffic and awareness.

Social Media Marketing

Blog

One of the most powerful SEO tools, the blog refers to a particular media platform that contains detailed articles on a specific topic. WordPress, Tumblr, and Blogger are popular blogging platforms. Post blogs regularly to earn backlinks, web traffic, and search engine rankings.

Social Media Marketing

Boosted Post

A paid ad or post that helps increase brand reach by targeting the right niche audience for a specified budget and duration. Use Facebook Promoted Posts to get that additional paid reach.

Branding

Brand

A mix of tangible and intangible attributes, symbolized in a trademark that can be managed to create value for organizations and customers. It is the physical representation of a company’s offerings and values, but can exist subjectively in a person’s mind. This is chiefly influenced by a person’s comparison of the brand promise offered versus […]

Social Media Marketing

Brand Advocate

A customer, employee, or a stakeholder who posts positive messages and reviews, supporting the brand on social media is called a brand advocate.