Social Media Marketing Glossary
Social Media Marketing
Tag
A social media functionality that allows users to links the profile of the person or business targetted or referred to in the content. Use the exclusive tagging features available in social networks such as Facebook, Twitter, Instagram, YouTube, and Linkedin to increase your target and reach.
Social Media Management
Tagging
Generating, applying and managing the electronic tags or keywords used in your community to classify and describe content, to make it more findable and discoverable.
Branding
Tagline
A short phrase that communicates a brand’s personality and energy in a distinctive catchphrase that is both succinct and memorable; often a concise embodiment of the brand positioning. Example: Disneyland’s “The happiest place on earth.” or Nike’s “Just do it.”
Branding
Tangibles
The assets, attributes, values and other distinctive elements that make up a brand. This can include the product and its packaging, manufacturing plants, brick and mortar locations, cash, and useful qualities of the brand that are known to exist through experience and knowledge.
Social Media Marketing
Targeting
Selecting the potential audience for your ads and campaigns is called targeting. Many social advertising platforms let you choose targets based on age, location, gender, interests, and other factors.
Social Media Management
Taxonomy
The classification that content is based, within a community.
Social Media Marketing
Text Ads
Simple ads with text blurbs and small imagery are text ads. Design text ads for highly targeted, compelling marketing campaigns on Facebook, Twitter, and LinkedIn.
Social Media Marketing
Thread
A series of comments or conversations happening on discussion forums is called a thread. Contributing to trending threads by helping resolve consumer issues is a great way to build credibility and trust.
Branding
Touchpoint
Any instance of interaction that a brand has with its audience. Touchpoints allow a brand to build a relationship with the consumer—each point should leave a lasting impression. Examples: A website, customer service interaction, business card, product packaging, social media post or an online review.
Branding
Trademark
A word, phrase, symbol, and/or design or any combination of those that uniquely identifies one brand. It allows a company to be the sole user of the trademark and ensures that the brand remains distinct from competitors. Unregistered trademarks are typically accompanied by the unregulated ™ symbol, while trademarks registered with the United States Patent […]
Social Media Marketing
Traffic
The number of users who visit a particular website or a landing page constitutes its traffic. Use social media marketing effectively on Twitter, Facebook, LinkedIn, Instagram, and YouTube to boost web traffic and leads.
Social Media Marketing
Trending
A specific topic, subject, event, or a hashtag that receives a sudden surge in popularity on social media is known as a trending topic. Publish videos, blog posts, and other relevant trending topic content on Twitter, Facebook, and other networks for increased reach and engagement.
Social Media Marketing
Trolls
People who deliberately provoke or bully others by posting offensive, inflammatory and off-topic messages are called trolls. Antisocial users and not angry customers usually plant them.
Social Media Marketing
Twitterati
Active Twitter users are called Tweeterati. They tweet and retweet on any particular topic that they are passionate about.
Branding
Typographic System
A system of fonts and typographic standards that informs the consistent and distinct typography of a brand’s visual identity.
Branding
UBP (Unique Buying Proposition)
A distinctive and intentional brand position in customers’ minds that is encouraged by brand awareness. It answers the question, “How does this product or service uniquely meet my needs?” and can encompass product features, emotional/lifestyle benefits and other qualities. UBP is the reason customers choose a product over competitors.
Social Media Marketing
User Generated Content
Blogs, videos, photos, quotes, memes, and other content that is created by users and fans are called user generated content. Post UGC campaigns on a particular topic that is trending to spark conversations and drive more engagement from users.
Branding
USP (Unique Selling Proposition)
A distinctive and intentional strategy in marketing a brand that provides differentiation in the marketplace, typically by focusing on product features. It influences how a product or service is put in front of a target audience.
Social Media Management
UX
User Experience. The process of designing web pages, software applications or processes that make tasks and behaviors easy, enjoyable and intuitive for the user.
Branding
Value Proposition/Statement
A set declaration of standards, principles or ideals promoted by a brand that targets both customers and stakeholders. A brand’s value proposition typically highlights brand integrity, dedication or importance and can be key in brand positioning.
Branding
Verbal Identity
The non-visual elements that define a brand identity in written communications and spoken language. Consistency in verbal identity can be recognized by phrases, tone of voice and the brand persona.