A word, phrase, symbol, and/or design or any combination of those that uniquely identifies one brand. It allows a company to be the sole user of the trademark and ensures that the brand remains distinct from competitors. Unregistered trademarks are typically accompanied by the unregulated ™ symbol, while trademarks registered with the United States Patent and Trademark Office (USPTO) bear the ® registered trademark symbol. “Trademark” and “logo” are often used synonymously.