Email Marketing Glossary
Email Marketing
Signature File
A tagline or short block of text at the end of an email message that identifies the sender and provides additional information such as company name, physical address, and contact information.
Social Media Management
Silos
Channels of communication that prevent collaboration or the re-use of resources. The most commonly talked about silo is email because the information shared within emails is only accessible to those on the mailing list, not the entire organization/community.
Social Media Marketing
Social Customer Service
Answering customer inquiries, handling complaints, and offering support via social media is called social customer service. Use the ‘message us’ button on social media pages effectively to resolve customer queries and increase customer loyalty.
Social Media Marketing
Social Listening
Tracking conversations around brand topics, products, and services is called social listening. Use specialized social listening tools to gathers insights from mentions, comments, hashtags, and other relevant activities.
Social Media Marketing
Social Media Archiving
Keeping a record of all posts, messages, and metadata is called social archiving. This process is critical for regulatory compliance for networks such as Facebook, Twitter, and LinkedIn.
Social Media Marketing
Social Media Monitoring
A passive technique of evaluating brand or product mentions and following what your audience is saying is social media monitoring.
Social Media Marketing
Social Proof
Imitating the behaviors of other people on social media is called social proof. Leverage celebrity endorsements, customer testimonials, and FOMO for effective social proof marketing.
Social Media Marketing
Social ROI
It is a crucial metric to assess the revenue your social media activities have generated compared to the amount invested in social campaigns on Twitter, Facebook, Youtube, Instagram, and LinkedIn. Calculate Social ROI using this formula: Profit gained subtracted from cost incurred, and divided by cost incurred, and multiplied by 100.
Social Media Marketing
Social Selling
Leveraging the power of social communication to drive sales is called social selling. Educate, engage, and resolve customer queries for better social selling.
Email Marketing
Soft Bounce
A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.
Email Marketing
Spam Cop
A paid spam service that plants their own emails and monitors who harvests the address and spams it.
Email Marketing
Spam or UCE (Unsolicited Commercial Email)
Email sent to someone who has not opted
Email Marketing
Spam Trap
An email address that was once valid, but no longer is. If you email this address, you’ll receive a hard bounce notice. When the mail server sees consistent traffic going to the dead email, however, they can turn the email into a spam trap. It will stop returning a hard bounce for the known bad […]
Social Media Marketing
Sparks
Active and deeply engaged social media aficionados who serve as enthusiastic brand advocates are called sparks.
Email Marketing
SPF
Short for ‘Sender Policy Framework’, it’s a DNS record that says on whose behalf an IP or domain sends email.
Social Media Management
Start, Build, Grow
These are three stages of community development. You can use the CMM to assess the stages different aspects of your organization are operating at.
Social Media Marketing
Story
A string of videos or images that lasts for a specified timeline of 24 hours is called a story. Create stories on Facebook, Instagram, and Twitter to attract interest and engagement from users.
Branding
Sub-brand
A product or service that has its own name, design and identity, and is affiliated with a parent or masterbrand. A sub-brand benefits from the parent brand’s name recognition and consumer loyalty, but the sub-brand is never stronger than the parent brand. Examples: Coca-Cola Zero, Samsung Galaxy, Virgin Atlantic, Apple AirPods
Social Media Management
Super User
A highly-bought-in member of the community. Super users “drink the kool aid”. They are regular contributors to community activities and generally become familiar faces on the platform. Community Managers often leverage Super Users for informal support, and tap them for involvement in formal Member Leadership Programs.
Branding
SWOT
An acronym for the technique to analyze a brand’s internal and external Strengths, Weaknesses, Opportunities and Threats. It provides an understanding of where and how the brand can improve, and how to set itself apart from competitors.
Branding
Symbol
Symbols, the graphical portion of a logo, provide an instant way for consumers to recognize a brand. A well-known symbol, like McDonald’s Golden Arches, the Pillsbury Doughboy, or Starbucks’ Mermaid can be seen and recognized without any words.