Author: WAV
Media Buying
Till Forbidden (TF)
A newspaper insertion order abbreviation; run the advertisement until told to stop.
Film & Broadcast
Time Base Signal
A signal recorded on the edge of film in a camera to match a signal recorded on a magnetic recording which is used as a fast means of synchronizing film and sound workprints.
Film & Broadcast
Time Code
Also known as Longitudinal Time Code. A high frequency signal that allows the accurate “locking” of film audio and video equipment.
eCommerce
Time lag
Google Analytics measures time lag to summarize how long, in days, it takes your website visitors to become customers.
Agile Methodology
Timebox
A timebox is a previously agreed period of time during which a person or a team works steadily towards completion of some goal.
Film & Broadcast
Timing
The process of selecting the printing values for color and density of successive scenes in a complete film in order to produce a desired visual effect. (Laboratory)
Digital Media & Advertising
Title tags
The sizeable blue anchor text that appears on search engine results pages that provide details of what to expect on the page. Title tags impact whether people click on your ads.
Web3
TLD- Top Level Domain
the last segment of a domain name, or the part that follows immediately after the “dot” symbol.
Corporate
To reiterate
This is the last time I’m saying this
Web3
Token
unlike a coin, a token is a digital asset created on an existing blockchain. Tokens can be used to represent digital and physical assets, or used to interact with dapps.
Corporate
Top line
don’t bore me with the details – see 30,000 Foot View
Corporate
Touch base
In the old game of tag your it, the person is technically safe when they are on base so let’s be safe and check in, because I might not fully trust you
Branding
Touchpoint
Any instance of interaction that a brand has with its audience. Touchpoints allow a brand to build a relationship with the consumer—each point should leave a lasting impression. Examples: A website, customer service interaction, business card, product packaging, social media post or an online review.
Web3
TPS- Transactions per second
the number of transactions that a blockchain can handle per second, used as a benchmark to measure its computational power.
Uncategorized
Trackback and Ping
Trackbacks are notifications for website authors that let them know when somebody links to their content. A Ping is a network signal that sends a trackback. Trackbacks can help facilitate communication between blogs. Trackbacks are sometimes used to insert spam links, so if you use the trackback feature you should consider using special trackback spam […]
Media Buying
Trade Paper
A specialized publication for a specific audience like a profession, trade, or industry.
Branding
Trademark
A word, phrase, symbol, and/or design or any combination of those that uniquely identifies one brand. It allows a company to be the sole user of the trademark and ensures that the brand remains distinct from competitors. Unregistered trademarks are typically accompanied by the unregulated ™ symbol, while trademarks registered with the United States Patent […]
Social Media Marketing
Traffic
The number of users who visit a particular website or a landing page constitutes its traffic. Use social media marketing effectively on Twitter, Facebook, LinkedIn, Instagram, and YouTube to boost web traffic and leads.
Project Management
Traffic
The term used for the action of moving work between disciplines to extend work (copy to art or art to production) or moving work from draft to formal reviews for feedback collection – see Route
Out of Home (OOH)
Traffic Count
The recording of the vehicles and pedestrians passing a given point; used by TAB to authenticate the circulation that passes outdoor advertising structures.
Media Buying
Traffic Report
The data provided to the client at the end of a campaign demonstrating the performance and results of a digital campaign.