Author: WAV
Film & Broadcast
Sound-on-Sound
A method in which previously recorded sound on one track is rerecorded onto another track while new material is added.
Film & Broadcast
Soundtrack
Generically refers to the music contained in a film, though it literally means the entire audio portion of a film, video or television production, including effects and dialog.
Development Operations (DevOps)
Source Control
A system for storing, tracking, and managing changes to software. This is commonly done through a process of creating branches (copies for safely creating new features) off of the stable master version of the software and then merging stable feature branches back into the master version. This is also known as version control or revision […]
General Advertising
South by Southwest
South by Southwest, often abbreviated SXSW, is a multi-day conference and festival in Austin, Texas, focusing on film, interactive media and music industries.
Film & Broadcast
Spacer
A hub placed between reels on rewinders to keep the reels in the proper position to feed into, or take up from, a synchronizer. (Film Editing)
Media Buying
Spadea
A separately printed, unbound broadsheet that is folded around a newspaper, or around one of its sections, appearing as a partial page or flap over the front and back.
Uncategorized
Spam
Spam on WordPress sites is typically in the form of junk comments or contact form submissions. These are often loaded with links and unsolicited ads, and can come in by the hundreds thanks to bots. But thankfully this is easily prevented with an anti-spam plugin.
Email Marketing
Spam Cop
A paid spam service that plants their own emails and monitors who harvests the address and spams it.
Email Marketing
Spam or UCE (Unsolicited Commercial Email)
Email sent to someone who has not opted
Email Marketing
Spam Trap
An email address that was once valid, but no longer is. If you email this address, you’ll receive a hard bounce notice. When the mail server sees consistent traffic going to the dead email, however, they can turn the email into a spam trap. It will stop returning a hard bounce for the known bad […]
Social Media Marketing
Sparks
Active and deeply engaged social media aficionados who serve as enthusiastic brand advocates are called sparks.
General Advertising
Specialized Agency
A specialized agency, as opposed to a full-service agency, provides limited but specific advertising services.
Out of Home (OOH)
Spectacular
A bulletin that is usually larger than 14’ x 48’ and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.
Film & Broadcast
Specular
A term used to describe highly directional, focused light. This is often perceived as a very ‘hard’ light. (Lighting)
Film & Broadcast
Speed of sound
The velocity of sound in air is 770 mi/hr. This speed however, is influenced by temperature and air pressure. (Acoustics)
Email Marketing
SPF
Short for ‘Sender Policy Framework’, it’s a DNS record that says on whose behalf an IP or domain sends email.
Film & Broadcast
Spill
Light that is escaping from the sides of a lighting unit, or any light that is falling where it is not wanted. (Grip/Lighting)
Film & Broadcast
Splice
The act of joining two pieces of film by any of several methods. (Film Editing)
Print Media
Split Run
Scheduling two or more executions of an advertising message in alternate copies of a magazine’s circulation in a given issue.
Film & Broadcast
Split Screen
An optical or special effects shot in which two separate images are combined on each frame.
Media Buying
Sponsorship
Payment for marketing vehicles in exchange for advertisements in the piece.