Author: WAV
Film & Broadcast
Mickey
An open faced 1K lighting unit. Also known as a ‘Redhead’. (Lighting)
Film & Broadcast
Microphone Impedance
The nominal load impedance for a microphone indicates the optimum matching load which utilizes the mike’s characteristics to the fullest extent. Impedance is a combination of dc resistance, inductance and capacitance, which act as resistances in ac circuits. An inductive impedance increases with frequency; a capacitative impedance decreases with frequency. Either type introduces change in […]
Development Operations (DevOps)
Microservices Architecture
The practice of developing software as an interconnected system of several independent, modular services that communicate with each other.
Film & Broadcast
MIDI
Musical Instrument Digital Interface. A machine protocol that allows synthesizers, computers, drum machines and other processors to communicate with and/or control one another. (Sound)
Project Management
Milestone
A milestone is a key event in a project that marks a significant development or change. They are particularly valuable for long-term projects in which multiple deliverables will be completed at different stages. Essentially milestones let you know if you’re on track throughout a project, so you don’t only notice something is off when you […]
Agile Methodology
Milestone Retrospective
A Milestone Retrospective is a team’s detailed analysis of the project’s significant events after a set period of time or at the project’s end.
General Advertising
Millennials
Millennials are a generational cohort born between 1981-1996. This cohort is believed to remember and have an understanding of the historical significance of 9/11 in its youth, came of age and entered the workforce during economic recession and is the most racially and ethnically diverse adult generation in U.S. history.
Agile Methodology
Minimum Marketable Feature (MMF)
A Minimum Marketable Feature is a small, self-contained feature that can be developed quickly and that delivers significant value to the user.
Agile Methodology
Minimum Viable Product (MVP)
A Minimum Viable Product is, as Eric Ries said, the “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
Web3
Mining
in a Proof of Work system, this is the process of verifying transactions, organizing them into blocks, and then adding blocks to the blockchain. Participants who perform this process are called miners.
Web3
Minting
the process of validating information, such as domain ownership, and registering that onto the blockchain.
Branding
Mission Statement
A formal declaration of the goals, values and purpose of a company. The mission statement defines why the company exists, what it aims to achieve and guides all decision making. It serves as a company’s North Star, and is essentially the “who” and “why” of the brand story.
Film & Broadcast
Mix
Electrically combining the signals from microphones, tape, and/or reproducers and other sources. (Post Production)
Film & Broadcast
Mix Cue Sheet (cue sheet)
A sheet having several columns for notations of footage, fades. volume levels, and equalizations which are used in mixing sound tracks where each column usually represents one track.
Social Media Marketing
Mix-n-Minglers
Social media users who regularly interact and share information with a diverse group of connections are called Mix-n-Minglers.
Agile Methodology
Mob Programming
Mob Programming is a software development approach where the whole team works on the same thing, at the same time, in the same space, and at the same computer.
Media Platforms & Technology
Mobile Ads
Ads displayed on mobile browsers or apps on smartphones and tablets. These can include: mobile web (which are just display ad units displayed within the mobile browser), mobile app (often larger units customized to and displayed on apps on your mobile device), and, mobile video (which allows for advertisers to run video ads on mobile […]
Digital Media & Advertising
Mobile ads
Ads that advertisers design to appear only on mobile devices.
General Advertising
Mobile Advertising
Mobile advertising refers to ads served on mobile devices, such as smartphones. Mobile advertising makes use of traditional online advertising, via banners and videos, but can also utilize location in apps and social media.
General Advertising
Mobile Apps
Mobile apps are software programs that are downloaded and run on mobile devices. Apps can serve myriad purposes: social media, maps, games, purchasing and many others.
Out of Home (OOH)
Mobile Billboard
A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.