Author: WAV
Social Media Marketing
Header Image
The visual you place at the top of your social media profile is called a header image. Show off your brand personality, promote your product, or an upcoming event on your header image.
Digital Media & Advertising
Headings
The title that appears at the top of your landing page once someone clicks on your ad. Your heading tells users what to expect on the landing page.
Media Buying
Heavy-Up
To increase the frequency in an advertising campaign for a limited period of time.
Film & Broadcast
Hertz (Hz)
Unit for measuring frequency of d signal; formerly called “cycles per second.”
Web3
HFSP- Have Fun Staying Poor
a phrase commonly aimed at individuals who do not own any cryptocurrencies, or don’t believe in the value of a certain asset.
Film & Broadcast
Hi-Con
Generally a high contrast film print which provides the maximum contrast between the light and dark elements. (Laboratory)
Media Buying
Hiatus
A planned period of inactivity between advertising schedules.
Film & Broadcast
High-Pass Filter
An electronic filter used in various audio circuits to attenuate all frequencies below a chosen frequency.
Film & Broadcast
Highboy
A heavy-duty rolling stand, usually with a combo head, that has a junior receiver and a large grip head. Also called Overhead Stands. (Grip/Lighting)
Film & Broadcast
Highkey
An overall brightly lit scene with realtively few shadows. (Lighting)
Film & Broadcast
Hiss
Asperity Noise. Noise caused by minute imperfections in the recording medium (tape). (Sound)
Film & Broadcast
HMI
An enclosed, AC mercury arc lamp. (Lighting)
Web3
HODL
an expression meaning “hold” and frequently taken to be an acronym for Hold On for Dear Life. This term actually began its life as a typo on an old forum, Bitcointalk.org, where user GameKyuuby explained that he was “HODLING” his bitcoin as the price dropped. The misspelling quickly caught on and is still used today.
General Advertising
Holding Company
A holding company is a firm that doesn’t actively engage in its own business but instead owns other companies’ assets, such as controlling amounts of stock. In the agency world, the term refers to a large international or multinational company that owns many advertising, public relations, media and other types of networks. The so-called “Big […]
Film & Broadcast
Hollywood Box
A stage plug-type box without fuses. (Lighting)
Media Buying
Homepage Takeover
Digital advertisement involving every unit on the homepage of a website, giving the client a 100% share of voice on the page.
Email Marketing
Honey Pot
A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.
Film & Broadcast
Horse
A support for one or more rolls of film used on a cutting table.
WordPress CMS
Host and Hosting
A Host or Web Host is a company that manages servers. To have a self-hosted website using WordPress you’ll need to purchase a Hosting plan from a reputable web host.
Website Development
Hosting
The web servers where your website files are housed, served, and maintained. A web server is a computer running web server software connected to the internet that allows visitors to access a website through an Internet-connected web browser or mobile device.
Film & Broadcast
Hot Splicer
A film splicing machine of precision construction in which portions of a film are overlapped, cemented, then warmed and dried by a heating unit. (Film Editing)