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Ad Tech 

Header Bidding

Programmatic ad buying that allows publishers to offer their inventory to several ad exchanges before initiating the ad server process. Header bidding bypasses the complexity of the ad server auction to find the best prices for their ad inventory. In header bidding, publishers load code on their webpage before content is loaded and before the ad server is called. This provides media buyers with a “first look” at the ad slot before it is available for a real-time bidding auction.