Author: WAV
Media Platforms & Technology
Direct Response Advertising
Its primary aim is to evoke an immediate response and compel prospects to take a specific action such as click, site visit, download, or purchase. This can employ different tactics including prospecting and retargeting. Also known as performance targeting. Shorthand abbreviations include DR.
General Advertising
Direct-to-Consumer
Direct-to-consumer outreach and sales are done from company to consumer without distributor or retailer involvement.
Film & Broadcast
Directional Characteristic
The variation in response or perception for different angles of sound incidence. (Acoustics)
eCommerce
Discount code (or coupon, or promo code)
A code, usually a short series of numbers and/or letters, that online shoppers enter at checkout for special offers or discounts. Learn everything you need to know about discounts in this guide.
eCommerce
Discount rate
Discount rate is the fee that an online merchant pays to its third-party payment processor for processing credit card payments—typically a small percentage of each payment processed.
Media Buying
Display Advertising
Print advertisement that is placed outside of classified advertising. Display ads can range from small to the full size of the print page. Ads generally contain typeset copy, graphics, and design to attract customer interest. The size of the ad is based on the number of columns wide by the number of inches tall.
General Advertising
Display Advertising
Display advertising is advertising online via images often coupled by text in obvious spaces reserved for ads, such as banner ads.
Digital Media & Advertising
Display advertising
Ads containing text, image or video that advertisers place on websites, apps and social media. Display ads take users to the advertiser’s web page once someone clicks on the ad.
Film & Broadcast
Dissolve
A transition between two scenes where the first merges imperceptibly into the second. (Film/Video)
Film & Broadcast
Distortion
A modification of the original signal appearing in the output of audio equipment which had not been present in the input. (Audio)
Out of Home (OOH)
Distribution
The strategic placement of OOH units across a market. The distribution of units will impact the reach of the campaign and the demographic profile of the audience that is delivered.
Finance
Diversification
Diversification is a method of reducing risk. The goal is to allocate capital across a multitude of assets so that the performance of any one asset doesn’t dictate the performance of the total.
Out of Home (OOH)
DMA – Designated Market Area
A television market area defined by Nielsen Media Research that is also used by advertisers for multi-media planning. DMAs are non-overlapping and cover the entire United States.
General Advertising
Dmexco
Held yearly in Cologne, Germany, Dmexco is a conference and expo for those in digital business and marketing. Attendees can network, receive training and test products and services.
Website Development
DNS (Domain Name Service)
Websites are located by their IP address rather than domain names – which they are commonly remembered as. DNS helps to translate domain names to IP addresses when requesting a website.
Film & Broadcast
Dolby Digital
This is a 5.1 channel digital film format that if optically recorded on to a film release print in the blocks of space located between the film’s sprocket holes. (Sound)
Film & Broadcast
Dolby SR
Spectral Recording. An encoding/decoding noise reduction system developed by Dolby Laboratories and used increasingly in film sound.
Film & Broadcast
Dolly Shot
Any shot made from a moving dolly. These may also be called tracking or traveling shots. (Production)
Website Development
Domain
The name of the website that people type into a browser to visit it. For example, our domain is circlesstudio.com.
Digital Media & Advertising
Domain authority:
A metric used to track the quality of a website. Domain authority also describes how much influence a domain has.
Website Development
Domain Name
a unique name that identifies a website. Each website has a domain name that is used to access the website