SpeakEasy - Taking the Jargon Our of the Industry SpeakEasy - Taking the Jargon Our of the Industry

Ad Tech 

Direct Response Advertising

Its primary aim is to evoke an immediate response and compel prospects to take a specific action such as click, site visit, download, or purchase. This can employ different tactics including prospecting and retargeting. Also known as performance targeting. Shorthand abbreviations include DR.