Author: WAV
Media Platforms & Technology
Cross-Platform Advertising
Advertising across different media platforms, including radio, television, paid search, social media, display, mobile, video, connected TV, etc.
Out of Home (OOH)
Cross-Read
An advertising display which is visible across traffic lanes on the opposite side of the roadway.
eCommerce
Cross-selling
When a seller offers additional products that complement, enhance, or relate to a product being sold is cross-selling. For example, mobile phone coverage plans with a mobile phone. More on cross-selling and upselling in this guide.
Film & Broadcast
Crossfade
The gradual mix of sound sources accomplished by the simultaneous manipulation of two or more mix console faders. (Post Production)
Film & Broadcast
Crossmodulation Tests
Tests which are used to determine the correct negative and print densities for a variable area optical sound track. (Sound)
Film & Broadcast
Crossover
The frequency at which a signal is split in order to feed separate parts of a loudspeaker system. (Sound)
Film & Broadcast
Crosstalk
In stereo, this is the breakthrough between channels measured as separation (in decibels) between the wanted sounds of the desired channel and the unwanted sounds from the second channel. (Sound)
Social Media Marketing
Crowdsourcing
The act of grouping in a large number of people online for generating ideas or content is called crowdsourcing. Use crowdsourcing to build trust by asking the audience to select a new product name or rebranding initiative.
Web3
Cryptocurrency
a digital asset designed to be used as a medium of exchange. Cryptocurrencies are borderless, secure, and maintained by blockchains as opposed to centralized banks or governments.
General Advertising
Cryptocurrency
Cryptocurrency is virtual cash that relies on blockchain technology and is exchanged within peer-to-peer networks instead of through central banks.
Website Development
CSS
Cascading Style Sheets (CSS) are the code that developers use to designate how a web page should be presented to visitors. It formats the look and feel of your website, and sets global styles for fonts, colors, buttons, hover states, images, menus, etc.
WordPress CMS
CSS, HTML, PHP, JavaScript and jQuery
CSS, HTML, PHP and Javascript are all common, popular programming languages. They’re what developers use to build and design websites.
Email Marketing
CTR (Click Through Rate)
The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
Film & Broadcast
Cucoloris
A perforate material used to break up light or create a shadow pattern. Also known as a cookie. (Grip/Lighting)
Film & Broadcast
Cue Patch
A piece of self adhesive magnetic or metallic material placed on the edge of film as a means of actuating a printer light change or an automatic stop on a projector. (Film Editing)
Film & Broadcast
Cueing
A term with a broad range of meanings depending on the particular context. For Voice-Over Narration or Dialogue Replacement: The marking of the cue point in a way which will permit a signal to be given to the ‘talent’ to begin each element of work at the appropriate time. In General: Any system used by […]
TV and Radio Media Buying
Cume
The number of individual persons who listen to a radio station during a daypart for at least five continuous minutes.
Media Buying
Cume (Cumulative Audience)
The total number of individuals or households reached by an advertising campaign at least once during the media buy.
Film & Broadcast
Cup Blocks
Wooden blocks with a dish or indentation in the center which are used to keep the wheels of light stands from moving. (Grip/Lighting)
Out of Home (OOH)
Custom Market
Any market used by a plant or advertiser other than a DMA or CBSA. Custom markets are used by plants or advertisers to highlight OOH delivery within relevant geographic areas. Custom markets are generally counties or groups of counties.
Agile Methodology
Customer Development
Customer development is a four-step framework that provides a way to use a scientific approach to validate assumptions about your product and business. (learn more)