Author: WAV
Out of Home (OOH)
Copy Area
The viewing area on an OOH unit.
General Advertising
Cord-Cutter/Cord-Cutting
A cord-cutter is a person who shifts from consuming traditional cable television to internet-based viewing, or streaming. Cord-cutting is this process.
Film & Broadcast
Core
A plastic cylinder on which film is wound for transport or storage.
Media Buying
Corporate Discounting
Rate discounts offered to advertisers with numerous brands of products; all of the corporation’s advertising buys are combined for a larger discount level.
Finance
Cost of Goods Sold (COGS)
Cost of Goods Sold are the expenses that directly relate to the creation of a product or service. Not included in this category are those costs that are needed to run the business. An example of COGS would be the cost of Materials, or the Direct Labor to provide a service.
Media Platforms & Technology
Cost Per Acquisition (CPA)
The average advertising cost of one driven conversion. Calculated as the total cost (or budget) / conversions.
Digital Media & Advertising
Cost per Acquisition (CPA)
The cost of acquiring a single customer. This metric is calculated by dividing the total spend on a campaign by the number of customers acquired.
Media Buying
Cost Per Click (CPC)
The total cost of the campaign divided by the total number of clicks.
Media Platforms & Technology
Cost Per Click (CPC)
Cost Per Click on an advertisement. Price paid for each click generated. Also known as “pay-per-click.” Calculated as the total cost (or budget) / clicks.
Digital Media Buying
Cost Per Click (CPC)
The cost a marketer pays for each user click on a particular ad. CPC mostly applies to paid search advertising or search engine marketing.
Digital Media & Advertising
Cost per Click (CPC)
A metric that gives you, on average, how much advertisers pay for each click they get on an ad. You can calculate this metric by dividing the total spend by the number of clicks.
Digital Media & Advertising
Cost per Lead (CPL)
How much an advertiser pays for each conversion or lead generated by their campaign. You can calculate CPL by dividing the total spend by the number of leads or conversions generated.
Media Platforms & Technology
Cost Per Mille (CPM)
Cost Per Thousand, using the Latin “Mille” instead of thousand. The amount an advertiser pays a website for every thousand times a brand’s ad is shown. Calculated as 1000 x total cost (or budget) / impressions.
TV and Radio Media Buying
Cost Per Point (CPP)
The price of reaching an Average Quarter-Hour Persons audience that is equal to roughly one percent of the people in a demographic group.
Media Buying
Cost Per Rating Point (Cost Per Point, CPP, Cost Per GRP)
The cost of advertising to reach one percentage point of the target group, audience, or population in a given market or geographic area.
Media Buying
Cost Per Thousand (CPM)
The cost of every 1,000 digital ad impressions purchased.
Media Planning & Buying
Cost Per Thousand (CPM)
The price of serving 1,000 ad impressions.
Digital Media & Advertising
Cost per Thousand (CPM)
How much it costs an advertiser to have 1000 impressions or views for their ad. CPM is typically measured for campaigns where brand awareness is the goal.
Digital Media & Advertising
Cost per View (CPV)
The price an advertiser pays each time a user plays a video ad for at least 30 seconds. It’s calculated by dividing the total spend by the total number of video plays.
Out of Home (OOH)
Count Station
A section of road with a specific traffic pattern. Count stations contain traffic estimates and the demographic composition of that traffic.
Film & Broadcast
Counter
A device for measuring lengths of film by counting the number of frames.