Author: WAV
Agile Methodology
Burndown Chart
Burndown charts and burnup charts track the amount of output (in terms of hours, story points, or backlog items) a team has completed across an iteration or a project.
Film & Broadcast
Bus
A mixing network that combines the output of two or more channels. (Electronics)
Out of Home (OOH)
Bus Shelter
A curbside structure located at regular stopping points along urban bus routes.
Finance
Business (or Legal) Entity
This is the legal structure, or type, of a business. Common company formations include Sole Proprietor, Partnership, Limited Liability Corp (LLC), S-Corp and C-Corp. Each entity has a unique set of requirements, laws, and tax implications.
Agile Methodology
Business Agility
Business agility is the ability of an organization to sense changes internally or externally and respond accordingly in order to deliver value to its customers.
eCommerce
Business to business (B2B)
Online transactions in which an online business sells products or services to other businesses.
eCommerce
Business to consumer (B2C)
Online transactions between a merchant and a consumer.
General Advertising
Business-to-Business
Business to business, commonly abbreviated B2B, is marketing or sales, or the exchange of information or services between businesses rather than between a business and a consumer, or B2C.
Film & Broadcast
Butt Splice
A film splice in which the film ends come together without overlapping. (Film Editing)
Film & Broadcast
Butt-Weld Splice
A film splice made by joining the two pieces of film, without an overlapping portion, usually by applying both heat and pressure. (Film Editing)
Film & Broadcast
Butterfly (Butterfly Kit)
Assorted nets, silks, solids, and grifflons which are used for light control; usually 5′ x 5′, or 6′ x 6′ frame size. Commonly a 12′ x 12′ or 20′ x 20′ is called a butterfly kit, however, it they should be called an overhead kit. (Grip)
Film & Broadcast
Butthead
A producer who thinks he knows more about a film technicians job than the tech himself knows. (Film) Someone who changes lanes without looking. (General)
Media Buying
Buy Sheet
The form used by a media buyer to keep track of data related to a media “buy”.
eCommerce
Buy-to-detail rate
A Google Analytics metric that looks at the number of products purchased relative to the number of times the customer viewed product detail pages. Here’s how to calculate buy-to-detail rate: [Unique Purchases of a Product] / [Product Detail Page Views] = Buy-to-Detail Rate
Website Development
C
Like C++, C is and old school language, easily compiled, and general purpose. It’s the most widely used programming platform that offers building elements for other languages like C++, Python and Java. In fact, many of these languages are based on C. A great option for full stack developers and those who want to add […]
Film & Broadcast
C Stand
A general purpose grip stand. (Grip/Lighting)
Film & Broadcast
C-47
Ordinary wooden clothespins which are used to secure gels to barndoors. They are also known as a #1 wood clamp. (Grip/Lighting)
Website Development
C++
General purpose, well compiled and around since 1979, C++ is an object oriented, very technical language. Extremely powerful and with extensive libraries, this is one of the cornerstone languages of back end development. Especially useful for high performance programs and template-heavy programs, this stalwart isn’t going anywhere just yet. If you already know C (or […]
General Advertising
C3/C7
C3/C7 are Neilsen’s commercial ratings for the first three and seven days after a TV program initially airs, accounting for video on demand.
TV and Radio Media Buying
Cable Activity Report
A report that Nielsen Media Research provides cable networks. It outlines information on average and cumulative household audience information by daypart.
WordPress CMS
Cache or Caching
A Cache or the act of Caching stores data. For websites, including WordPress sites, this typically refers to a stored, static version of your website pages. This is like taking a photo of your pages exactly as they are.