Media Platforms & Technology Glossary
Media Platforms & Technology
Video Completion Rate (VCR)
A performance metric for video advertisements reflecting the percentage of digital video ads that play their full length. It is recommended that a VCR goal is paired with viewability, as some video content is autoplay and may be out of view, negating any video impact (since your ad must be seen to have impact).
Media Buying
Video Completion Rate (VCR)
The percentage of videos viewed to 100% completion (total number of videos watched at 100% divided by the total number of impressions served).
General Advertising
Video on Demand
Video on demand, or VOD, is programming that a user can view at any time (i.e., “on demand”) after its initial air time.
Media Platforms & Technology
View Conversion
“View” or “view-through” conversions are counted when a user has viewed an impression irrespective of if they clicked. View conversions can be attributed to numerous partners.
Media Platforms & Technology
Viewability
Percentage of measured impressions that are seen by a user. This is an important metric, especially for brand advertising, because if an ad cannot be seen, it cannot influence the consumer. The industry uses the standard Media Ratings Council (MRC) definition, which is that display or video ads have 50% of pixels displayed on screen […]
General Advertising
Viewability
Viewability is a metric focused on ad impressions actually seen by users. For example, an impression would not be deemed “viewable” if a user does not scroll down far enough on a page to see the ad. The MRC’s standards established in 2014 require 50 percent of a display ad to be in view on […]
General Advertising
Virtual Influencer
Virtual influencers are computer-generated lifelike online personas that rely on artificial intelligence to create buzz for a brand, mostly via social media. They operate in much the same way real-life influencers do. Some are created by brands themselves.
General Advertising
Virtual Reality (VR)
Virtual reality (often abbreviated as VR) is a computer-simulated 3-D environment in which users wearing headsets can interact with a simulated program.
General Advertising
Voice AI
Voice AI is voice-activated artificial intelligence in machines programmed to interpret users’ questions or commands and reply in kind. It relies on voice to direct queries and report outcomes to the asker in a humanlike way.
Corporate
WAV
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General Advertising
Wearables
Wearables, short for wearable technology, are gadgets, such as fitness trackers and smartwatches, that people wear and that measure and report data like heart rate, calories burned and number of steps taken.
Uncategorized
Widget
Widgets are small components that display specific information or perform a specific function. Some examples are a list of blog categories, a calendar, a weather app, tag clouds, search or socials. There are tons of things widgets can do! In WordPress, widgets are used to add content and features to your Widget Areas such as […]
Uncategorized
WordPress Menu
When you hover on a main menu link if your see additional links appear below it that is a Dropdown Menu, and it’s a great way to showcase supporting information and links. In WordPress you can create menus pretty easily, and there are built-in settings to assign menus to specific locations (for example, main menu, […]