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Media Platforms & Technology 

Video Ads

Video ads take advantage of sight, sound, and motion to draw in viewers. They have become popular for building awareness, bringing in traffic, and generating leads. As with most formats, there are many forms of video ads. In-stream video ads play amidst video content, offer both skippable and non-skippable ad types, and most commonly come in :15 and :30 second formats (although longer-form versions are available with more constrained inventory availability). In-banner video is shown within display ads and is most impactful when placed in larger 300×600 ad units to allow for additional buttons and accompanying messaging, which can drive better user engagement and brand recognition. For more digital ad formats, see banner display ads, rich media, mobile ads, native ads, social ads, and connected TV (CTV).