Email Marketing Glossary
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Acceptable Spam Report Rate
The rate at which you can be reported as SPAM without harming your sender reputation. Anything over 0.1% (1 report per 1000 emails) will get a warning.
An Accounting Period is designated in all Financial Statements (Income Statement, Balance Sheet, and Statement of Cash Flows). The period communicates the span of time that is reported in the statements.
Clicks Per Delivered
A percentage measure of the number of clicks divided by the number of emails delivered to the intended inbox.
Clicks Per Open
A percentage measure of the number of clicks divided by the number of opens.
CPM (Cost Per Thousand)
In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.
CTR (Click Through Rate)
The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
In email marketing, it refers to an IP address from which only you send email.
The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.
An email or series of lead nurturing emails designed to accomplish an overall marketing goal.
A technique used to block email based on the sender, subject line, or content of an email.
Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email.
A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.
Digital Media & Advertising
For Position Only – this is not the final content, but its dimensions are accurate
A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.
A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.
Sending HTML email makes it possible to get creative with the design of your emails.
Sending a progressively increasing number of emails out of an IP address in order to build the IP’s reputation.
Levels of Authentication
A way of establishing a sender’s identity, and ensure the sender is allowed to send from a given domain.
Selecting a target audience or group of individuals for whom your email message is relevant. A segmented list means a more targeted and relevant email campaign, thus a higher response rate and less unsubscribes and spam reports.
The percentage of emails opened in an email marketing campaign, or the percentage opened of the total number of emails sent.
Opt Out (or Unsubscribe)
When a subscribers chooses not to receive email communications from the sender anymore, and requests removal from your email list. It is legally required that you provide a clear way to opt out in every email you send.