Branding Glossary
Branding
Value Proposition/Statement
A set declaration of standards, principles or ideals promoted by a brand that targets both customers and stakeholders. A brand’s value proposition typically highlights brand integrity, dedication or importance and can be key in brand positioning.
Branding
Verbal Identity
The non-visual elements that define a brand identity in written communications and spoken language. Consistency in verbal identity can be recognized by phrases, tone of voice and the brand persona.
Social Media Marketing
Viral
Anything that spreads exponentially on social media is termed viral. Creating viral content for Twitter, Facebook, Instagram, and YouTube users is a cost-effective way to reach and engage more audiences.
Branding
Vision Statement
A vision statement is what the brand aims to become and how you’re going to succeed in getting there. By its very nature, the vision is forward-looking and it’s grand.
Branding
Visual Identity
What a brand looks like–including, among other things, its logo, typography, packaging and literature systems.
Social Media Marketing
Vlog
A portmanteau of the words, ‘video’ and ‘blog,’ Vlog enables smooth video sharing across media platforms. Incorporate brand stories in vlogs for incredible reach and engagement on Twitter, Facebook, and Instagram.
Corporate
WAV
We are Volume is a Digital Agency that provides services for All Things Digital to the Creative Industry. Head on over to We Are Volume and let’s partner on your next production.
Social Media Marketing
Webinars
An online seminar or presentation that is live-streamed or pre-recorded by a company, team, or individual to educate the audience on a topic is called a webinar. Post webinars on Twitter and LinkedIn for effective lead generation and to build brand credibility.
Email Marketing
Whitelist
Instead of listing IP addresses to block, a whitelist includes IP addresses that have been approved to deliver email to a recipient.
Social Media Management
WOL
Work Out Loud. An engagement practice to create member collisions that allow participants to see what others are doing, ask for advice and give input to others. WOL programs are practiced in many communities and have a number of benefits. Check out this great blog post by John Stepper to dig a little deeper into […]
Branding
Wordmark
A brand’s logo that includes the typography of a full company name without other visual graphic elements. Examples: Google, Sony, Coca-Cola.