Social Media Marketing Glossary
Social Media Marketing
Reach
A social media metric that shows the number of people who have seen your post. Measure your progress in spreading brand awareness by looking at your social media reach.
Email Marketing
Read or Open Length
A measure of the length of time a person opens the email until they close it.
Social Media Marketing
Real-Time Marketing
The strategy that helps marketers to engage with users instantly based on breaking news and information is called real-time marketing. Publish timely news feeds to garner engagement via shares, comments, and likes.
Social Media Marketing
Real-Time Search
Indexing social network content into search engines, as and when it is published, is called real-time search.
Branding
Rebranding
The act of updating or revising a brand. The decision often follows a merger, acquisition, or realization that the company has evolved and its brand is no longer compatible with its identity. Rebranding may consider a change in target audience, how the brand’s internal and external circumstances have shifted and competitors’ positioning.
Email Marketing
Rental List (or Acquisition List)
Not a recommended email marketing technique, it is a list of prospects or a targeted group of recipients who have opted in to receive information about certain subjects, usually targeted by something like interest, profession, or demographic information.
Branding
Repositioning
Enacting changes to a product’s positioning to enhance its value in the mind of customers or change its potential market. Typically initiated when a product’s target audience(s) has shifted or the product is used in a different manner than originally positioned. Many products and services are originally positioned inadequately, minimizing the potential market. It is […]
Social Media Marketing
Retargeting
Targeting ads at users who have already interacted with your brand or website is called retargeting. Recapture potential leads that did not convert and remarket your services to reach your marketing goal.
Social Media Management
Roadmap
A roadmap is your plan for operations and tactics that will allow the community to fulfill its strategic goals. (Think: Where are you going and how will you get there?) Roadmap development requires the ability to link strategic goals to the tactics that will successfully achieve them, within the limits of the resources available.
Social Media Management
ROI
Return on Investment. Often discussed in conjunction with benchmarking. ROI is a relatively simple metric, calculated by dividing the benefit of an investment by its cost. ROI is a hot-topic in Community Management because most community programs find it to be a challenging metric to calculate.
Social Media Marketing
RSS Feed
It is a method of subscribing to content from a website, a blog, or any media. Get real-time updates without actually visiting the blog posts or sites.
Social Media Marketing
RSS Reader
Allowing users to aggregate articles from multiple websites into one place, RSS readers enable RSS feeds for faster and efficient content disbursal and consumption.
Social Media Management
Scalability
Scalability is the capability of a system, network, organization or process to handle a growing amount of work, or its potential to be enlarged in order to accommodate that growth.
Social Media Marketing
Selfie Marketing
A user generated content marketing technique, selfie marketing enables users to contribute their content to interact with brands. Use selfie content to make your community feel good about themselves and spread a positive brand message.
Email Marketing
Sender Score
A free service of Return Path, it’s a reputation rating from 0
Social Media Marketing
Sentiment Analysis
Retrieving insights about customer perception of a product, service, or brand is called sentiment analysis. Put social media conversations into context and understand customer sentiments towards your brand from channels such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Social Media Marketing
SEO
Improving the volume and quality of website traffic from search engines is called SEO. Increase your SEO ranking by posting frequent and consistent social media content enriched with the right keywords.
Social Media Management
SEO
Search Engine Optimization. The process of developing and organizing content in a way that makes it easy to find via search.
Branding
Service Brand
A brand that is centered on people and customer service interactions, rather than products. Examples: Starbucks, Southwest Airlines.
Social Media Marketing
Shareable Content
A piece of content that evokes strong emotions and reactions, and that is more likely to be shared by users, is called shareable content. Post shareable content on social media and then trust the users to boost their virality and reach.
Email Marketing
Shared IP
A less costly option than a dedicated IP address, it is an IP address from which many people send emails.