Social Media Marketing Glossary
Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.
Social Media Marketing
Vlog
A portmanteau of the words, ‘video’ and ‘blog,’ Vlog enables smooth video sharing across media platforms. Incorporate brand stories in vlogs for incredible reach and engagement on Twitter, Facebook, and Instagram.
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WAV
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Social Media Marketing
Webinars
An online seminar or presentation that is live-streamed or pre-recorded by a company, team, or individual to educate the audience on a topic is called a webinar. Post webinars on Twitter and LinkedIn for effective lead generation and to build brand credibility.