Social Media Marketing Glossary
Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.
Social Media Marketing
SEO
Improving the volume and quality of website traffic from search engines is called SEO. Increase your SEO ranking by posting frequent and consistent social media content enriched with the right keywords.
Social Media Marketing
Shareable Content
A piece of content that evokes strong emotions and reactions, and that is more likely to be shared by users, is called shareable content. Post shareable content on social media and then trust the users to boost their virality and reach.
Social Media Marketing
Social Customer Service
Answering customer inquiries, handling complaints, and offering support via social media is called social customer service. Use the ‘message us’ button on social media pages effectively to resolve customer queries and increase customer loyalty.
Social Media Marketing
Social Listening
Tracking conversations around brand topics, products, and services is called social listening. Use specialized social listening tools to gathers insights from mentions, comments, hashtags, and other relevant activities.
Social Media Marketing
Social Media Archiving
Keeping a record of all posts, messages, and metadata is called social archiving. This process is critical for regulatory compliance for networks such as Facebook, Twitter, and LinkedIn.
Social Media Marketing
Social Media Monitoring
A passive technique of evaluating brand or product mentions and following what your audience is saying is social media monitoring.
Social Media Marketing
Social Proof
Imitating the behaviors of other people on social media is called social proof. Leverage celebrity endorsements, customer testimonials, and FOMO for effective social proof marketing.
Social Media Marketing
Social ROI
It is a crucial metric to assess the revenue your social media activities have generated compared to the amount invested in social campaigns on Twitter, Facebook, Youtube, Instagram, and LinkedIn. Calculate Social ROI using this formula: Profit gained subtracted from cost incurred, and divided by cost incurred, and multiplied by 100.
Social Media Marketing
Social Selling
Leveraging the power of social communication to drive sales is called social selling. Educate, engage, and resolve customer queries for better social selling.
Social Media Marketing
Sparks
Active and deeply engaged social media aficionados who serve as enthusiastic brand advocates are called sparks.
Social Media Marketing
Story
A string of videos or images that lasts for a specified timeline of 24 hours is called a story. Create stories on Facebook, Instagram, and Twitter to attract interest and engagement from users.
Social Media Marketing
Tag
A social media functionality that allows users to links the profile of the person or business targetted or referred to in the content. Use the exclusive tagging features available in social networks such as Facebook, Twitter, Instagram, YouTube, and Linkedin to increase your target and reach.
Social Media Marketing
Targeting
Selecting the potential audience for your ads and campaigns is called targeting. Many social advertising platforms let you choose targets based on age, location, gender, interests, and other factors.
Social Media Marketing
Text Ads
Simple ads with text blurbs and small imagery are text ads. Design text ads for highly targeted, compelling marketing campaigns on Facebook, Twitter, and LinkedIn.
Social Media Marketing
Thread
A series of comments or conversations happening on discussion forums is called a thread. Contributing to trending threads by helping resolve consumer issues is a great way to build credibility and trust.
Social Media Marketing
Traffic
The number of users who visit a particular website or a landing page constitutes its traffic. Use social media marketing effectively on Twitter, Facebook, LinkedIn, Instagram, and YouTube to boost web traffic and leads.
Social Media Marketing
Trending
A specific topic, subject, event, or a hashtag that receives a sudden surge in popularity on social media is known as a trending topic. Publish videos, blog posts, and other relevant trending topic content on Twitter, Facebook, and other networks for increased reach and engagement.
Social Media Marketing
Trolls
People who deliberately provoke or bully others by posting offensive, inflammatory and off-topic messages are called trolls. Antisocial users and not angry customers usually plant them.
Social Media Marketing
Twitterati
Active Twitter users are called Tweeterati. They tweet and retweet on any particular topic that they are passionate about.
Social Media Marketing
User Generated Content
Blogs, videos, photos, quotes, memes, and other content that is created by users and fans are called user generated content. Post UGC campaigns on a particular topic that is trending to spark conversations and drive more engagement from users.
Social Media Marketing
Viral
Anything that spreads exponentially on social media is termed viral. Creating viral content for Twitter, Facebook, Instagram, and YouTube users is a cost-effective way to reach and engage more audiences.