Social Media Marketing Glossary
Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.
Social Media Marketing
Geotag
Directional coordinates that are attached to a piece of content on social media is called a geotag. Use geotagging while posting pictures or videos to highlight the location of the snap.
Social Media Marketing
Geotargeting
The technique of adjusting your ad content based on the location of the user. Go for localized geotargeting for customized and personalized engagement.
Social Media Marketing
Groups
People with similar passions join together to form a group and discuss specific topics. Gain behavioral insights, and deliver customized posts to increase engagement among group members.
Social Media Marketing
Hashtag
Connecting your social media posts to other users or posts on the same subject or trending topic is done through a hashtag. Preceded a word or phrase with a ‘#’ to make it easily findable for users.
Social Media Marketing
Header Image
The visual you place at the top of your social media profile is called a header image. Show off your brand personality, promote your product, or an upcoming event on your header image.
Social Media Marketing
Impressions
A social media metric that measures how many times your post has appeared in user feeds. Count post impressions based on the number of times users have looked at your post.
Social Media Marketing
Influencers
Subject matter experts or celebrities with large social media following and the power to affect purchase decisions are called Influencers. Promoting and amplifying your content through social media influencers is the best way to achieve wider reach and conversion rates.
Social Media Marketing
Insights
Valuable analytics about business pages and how they are performing compared to similar competitor pages are known as Insights. Subscribe to social media analytics to gain a complete understanding of your social media performance.
Social Media Marketing
Instant Messaging (IM)
Real-time, direct text-based communication between two or more people is called instant messaging (IM).
Social Media Marketing
Key performance indicator (KPI)
The most vital metric to track and check if you are meeting your social strategy objective, KPIs are critical to measuring campaign performance. Define your KPIs efficiently for better analytics and reporting.
Social Media Marketing
Like
Users show approval and resonate with the content by hitting the like button. Liking the post is a quick way of engaging instead of taking the time to write a comment or share the post.
Social Media Marketing
Link Building
An important search engine optimization (SEO) rank improving technique where the content marketers get links to their site from other websites. Blog frequently and post content in authority sites to build links.
Social Media Marketing
Listicle
A list-based article that is popular on social media because of its quick, easy-to-digest format. Work on listicles for easier content consumption and higher conversions.
Social Media Marketing
Live Streaming
Delivering real-time content via social media is called live streaming. Go live on social media platforms to interact directly with your audience.
Social Media Marketing
Lurker
Users who read discussion threads on message boards, social networks, or any other interactive media platform, but rarely or never participate in the discussion.
Social Media Marketing
Mashup
Mixing multiple media files drawn from different sources to create new work is called a mashup. They are great for garnering user attention and engagement.
Social Media Marketing
Meme
A captioned image, video, or rich media content that resonates with the thoughts and feelings of a specific audience is called a meme. Elicit humorous engagement from users by posting viral memes.
Social Media Marketing
Memejacking
Capitalizing on current trending memes is called memejacking. Increase brand relevance and draw traffic using ethical memejacking techniques.
Social Media Marketing
Mention
Online references to a brand, product, or company is called mentions in social media. Track brand mentions to measure SEO ranking and brand equity.
Social Media Marketing
Metrics
Analytics that measure the performance of your posts, ads, or overall social account is called metrics. Decide upon the best content and strategies using metrics such as impressions, reach, followers, engagement rate, and click rates.
Social Media Marketing
Mix-n-Minglers
Social media users who regularly interact and share information with a diverse group of connections are called Mix-n-Minglers.