Social Media Marketing Glossary
Paid social media is when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements.
Social Media Marketing
Native Advertising
Displaying paid content to users in a way that looks organic is called native advertising. Use more native ads than display ads, as they garner higher impressions and conversion rates.
Social Media Marketing
Newcomers
Passive social media users who log in only to connect with friends and enhance online relationships are Newcomers.
Social Media Marketing
NewsFeed
A newsfeed has different connotations in different social networks. In Facebook, newsfeed refers to the latest updates from friends, while on Twitter, newsfeed refers to Timeline.
Social Media Marketing
Newsjacking
The technique of including current events and breaking news feeds into your social network content is called newsjacking. Leverage newsjacking with relevant hashtags for higher engagement and mentions.
Social Media Marketing
No Shows
People who have social accounts but do not frequently engage on social media.
Social Media Marketing
Onlookers
Active social media users who log in regularly to observe social activity but share almost no personal information.
Social Media Marketing
Organic Reach
A social media metric that shows the number of unique users who have seen your social media post. Maximize your organic reach by targeting the right audience with highly engaging content.
Social Media Marketing
Original Content
Fresh, creative writing and imagery constitutes an original content. Content creators produce original content to build a platform that boosts brand reputation and credibility as subject-matter experts and thought leaders.
Social Media Marketing
Paid Social
Paid social is the practice of displaying sponsored advertising content on third-party social networking platforms with the goal of targeting specific customers. Marketing leaders often use paid social to increase marketing efficiency and capture new subsets of customers.
Social Media Marketing
Permalink
A web address or Uniform Resource Locator (URL) of a particular post that will remain unchanged for many years into the future is called a permalink. Use them as content hyperlinks, as they are less likely to corrupt or rot.
Social Media Marketing
Platforms
The software powering social networks, APIs, backend functionalities, and markup language, is called social platforms. They are often used ambiguously to represent social media networks or channels.
Social Media Marketing
Podcast
A series of digital audio files that users can download to a personal device through RSS feeds for easy listening is called Podcast. Promote your podcasts on social media for greater reach and downloads.
Social Media Marketing
PPC
The acronym for Pay Per Click, the Social PPC (Pay Per Click) is a form of paid digital advertising used solely for placement on social media channels. Combine cost-effective per click ads with social campaigns for incredible results.
Social Media Marketing
Reach
A social media metric that shows the number of people who have seen your post. Measure your progress in spreading brand awareness by looking at your social media reach.
Social Media Marketing
Real-Time Marketing
The strategy that helps marketers to engage with users instantly based on breaking news and information is called real-time marketing. Publish timely news feeds to garner engagement via shares, comments, and likes.
Social Media Marketing
Real-Time Search
Indexing social network content into search engines, as and when it is published, is called real-time search.
Social Media Marketing
Retargeting
Targeting ads at users who have already interacted with your brand or website is called retargeting. Recapture potential leads that did not convert and remarket your services to reach your marketing goal.
Social Media Marketing
RSS Feed
It is a method of subscribing to content from a website, a blog, or any media. Get real-time updates without actually visiting the blog posts or sites.
Social Media Marketing
RSS Reader
Allowing users to aggregate articles from multiple websites into one place, RSS readers enable RSS feeds for faster and efficient content disbursal and consumption.
Social Media Marketing
Selfie Marketing
A user generated content marketing technique, selfie marketing enables users to contribute their content to interact with brands. Use selfie content to make your community feel good about themselves and spread a positive brand message.
Social Media Marketing
Sentiment Analysis
Retrieving insights about customer perception of a product, service, or brand is called sentiment analysis. Put social media conversations into context and understand customer sentiments towards your brand from channels such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.