Social Media Marketing Glossary
Social Media Marketing
SEO
Improving the volume and quality of website traffic from search engines is called SEO. Increase your SEO ranking by posting frequent and consistent social media content enriched with the right keywords.
Social Media Management
SEO
Search Engine Optimization. The process of developing and organizing content in a way that makes it easy to find via search.
Social Media Marketing
Shareable Content
A piece of content that evokes strong emotions and reactions, and that is more likely to be shared by users, is called shareable content. Post shareable content on social media and then trust the users to boost their virality and reach.
Email Marketing
Shared IP
A less costly option than a dedicated IP address, it is an IP address from which many people send emails.
Email Marketing
Signature File
A tagline or short block of text at the end of an email message that identifies the sender and provides additional information such as company name, physical address, and contact information.
Social Media Management
Silos
Channels of communication that prevent collaboration or the re-use of resources. The most commonly talked about silo is email because the information shared within emails is only accessible to those on the mailing list, not the entire organization/community.
Social Media Marketing
Social Customer Service
Answering customer inquiries, handling complaints, and offering support via social media is called social customer service. Use the ‘message us’ button on social media pages effectively to resolve customer queries and increase customer loyalty.
Social Media Marketing
Social Listening
Tracking conversations around brand topics, products, and services is called social listening. Use specialized social listening tools to gathers insights from mentions, comments, hashtags, and other relevant activities.
Social Media Marketing
Social Media Archiving
Keeping a record of all posts, messages, and metadata is called social archiving. This process is critical for regulatory compliance for networks such as Facebook, Twitter, and LinkedIn.
Social Media Marketing
Social Media Monitoring
A passive technique of evaluating brand or product mentions and following what your audience is saying is social media monitoring.
Social Media Marketing
Social Proof
Imitating the behaviors of other people on social media is called social proof. Leverage celebrity endorsements, customer testimonials, and FOMO for effective social proof marketing.
Social Media Marketing
Social ROI
It is a crucial metric to assess the revenue your social media activities have generated compared to the amount invested in social campaigns on Twitter, Facebook, Youtube, Instagram, and LinkedIn. Calculate Social ROI using this formula: Profit gained subtracted from cost incurred, and divided by cost incurred, and multiplied by 100.
Social Media Marketing
Social Selling
Leveraging the power of social communication to drive sales is called social selling. Educate, engage, and resolve customer queries for better social selling.
Email Marketing
Soft Bounce
A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.
Email Marketing
Spam Cop
A paid spam service that plants their own emails and monitors who harvests the address and spams it.
Email Marketing
Spam or UCE (Unsolicited Commercial Email)
Email sent to someone who has not opted
Email Marketing
Spam Trap
An email address that was once valid, but no longer is. If you email this address, you’ll receive a hard bounce notice. When the mail server sees consistent traffic going to the dead email, however, they can turn the email into a spam trap. It will stop returning a hard bounce for the known bad […]
Social Media Marketing
Sparks
Active and deeply engaged social media aficionados who serve as enthusiastic brand advocates are called sparks.
Email Marketing
SPF
Short for ‘Sender Policy Framework’, it’s a DNS record that says on whose behalf an IP or domain sends email.
Social Media Management
Start, Build, Grow
These are three stages of community development. You can use the CMM to assess the stages different aspects of your organization are operating at.
Social Media Marketing
Story
A string of videos or images that lasts for a specified timeline of 24 hours is called a story. Create stories on Facebook, Instagram, and Twitter to attract interest and engagement from users.