Social Media Marketing Glossary
Social Media Marketing
Evergreen
Ideal for reposting and repurposing, evergreen content does not carry timeline-based relevance. Identify and repurpose relevant content to increase engagement.
Social Media Management
Executive Coaching
The practice of supporting an executive’s involvement in and understanding of a community. Executive Engagement skills include the ability to understand executive context and needs, speak the language of executives and identify how to assist executives in a way they can absorb.
Social Media Management
External Community
Community existing outside of an organization, typically a community of practice, a support community, a customer community or a community of interest.
Social Media Management
Extrinsic Motivators
Extrinsic motivators encourage a person to do something for the purpose of obtaining an external reward or outcome. (Ex: Amazon gift card).
Email Marketing
False positive
A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam.
Social Media Marketing
Fam
Social media slang, meaning close friends. A short form for family.
Social Media Marketing
Feed
A generic term for the homepage content stream is known as a feed. Seeing other people’s posts on your feed provides the trigger to engage with them.
Social Media Marketing
Filler Content
Daily publishing of quotes, product information, and generic posts to keep the social media page active and alive are called filler content. Never let your social media platforms get redundant. Keep posting something every day.
Social Media Marketing
Follower
A person who subscribes to your account to receive your updates is called a follower. Increased followers mean increased content reach.
Social Media Marketing
FOMO
The acronym for Fear of Missing Out, FOMO, motivates users to forage for events or opportunities every single minute. Make posts on exclusive or limited-time offers that users need to act on quickly to avoid missing out.
Digital Media & Advertising
FPO
For Position Only – this is not the final content, but its dimensions are accurate
Social Media Management
Gamification
Gamification is the skill of understanding what game-based motivators may drive members and how to use those motivators to help members get value out of the community that they may not initially recognize. Often times gamification efforts appear in the form of points, badges, or ‘games’ that encourage gentle competition around engagement.
Social Media Marketing
Geotag
Directional coordinates that are attached to a piece of content on social media is called a geotag. Use geotagging while posting pictures or videos to highlight the location of the snap.
Social Media Marketing
Geotargeting
The technique of adjusting your ad content based on the location of the user. Go for localized geotargeting for customized and personalized engagement.
Social Media Marketing
Groups
People with similar passions join together to form a group and discuss specific topics. Gain behavioral insights, and deliver customized posts to increase engagement among group members.
Email Marketing
Hard Bounce
A hard bounce is the failed delivery of an email due to a permanent reason like a non-existent, invalid, or blocked email address.
Social Media Marketing
Hashtag
Connecting your social media posts to other users or posts on the same subject or trending topic is done through a hashtag. Preceded a word or phrase with a ‘#’ to make it easily findable for users.
Social Media Marketing
Header Image
The visual you place at the top of your social media profile is called a header image. Show off your brand personality, promote your product, or an upcoming event on your header image.
Email Marketing
Honey Pot
A planted email address by organizations trying to combat spam that, when a spammer harvests and emails, identifies that sender as a spammer.
Email Marketing
HTML Email
Sending HTML email makes it possible to get creative with the design of your emails.
Social Media Management
Iceberg Effect
The theory that the visible activity of a community is only a very small part of the overall activity of a community.