Social Media Marketing Glossary
Social Media Marketing
Conversion Rate (CVR)
Percentage of users who make the intended action after seeing your post or ad is referred to as Conversion Rate. Conversion can be in terms of purchasing an item, signing up for a newsletter, or downloading an ebook.
Email Marketing
CPM (Cost Per Thousand)
In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 per email address. We’ll get into buying lists later in this post.
Social Media Management
Creator
An engagement profile. Members of a community who have started a discussion, a chat or a blog post or participated in community leadership activities including content moderation, welcoming members or initiating programming
Social Media Management
CRM
Customer Relationship Management. The approach to managing an organization’s interaction with current and future customers. Often a CRM system exists as an online tool. Examples include: Highrise, Method, and Salesforce.
Social Media Marketing
Cross- Channel
Using a mixture of social media channels such as Facebook, LinkedIn, Twitter, Youtube, Instagram is called cross-channel social media strategy. Optimal usage of cross-channel social media strategy is a great way to increase your brand reach.
Social Media Marketing
Crowdsourcing
The act of grouping in a large number of people online for generating ideas or content is called crowdsourcing. Use crowdsourcing to build trust by asking the audience to select a new product name or rebranding initiative.
Email Marketing
CTR (Click Through Rate)
The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email.
Social Media Marketing
Dark Posts
A social media ad that only appears on the pages of the targeted people is called a dark post. Employ Instagram dark posts, unpublished page posts on Facebook, promoted-only tweets on Twitter, and direct sponsored content on LinkedIn for effective targetting.
Social Media Marketing
Dark Social
Web traffic coming from many media channels that analytics tools find challenging to track is called dark social. Share links of videos and rich media privately in chats or direct messages to increase dark social engagement.
Email Marketing
Dedicated IP
In email marketing, it refers to an IP address from which only you send email.
Social Media Marketing
Direct Message
Private message sent directly to a user’s inbox is called DM. Send DMs on Facebook Messenger, Twitter, and other social media platforms for personalized customer service and private query resolution.
Email Marketing
Double Opt
The recommended method of building an email list, it requires subscribers to confirm their opt in by clicking a link in a confirmation email or responding to the confirmation email in some other way.
Social Media Marketing
Ebook
An electronic book that can be read online in a PDF format is called ebook. It is an excellent digital marketing tool to generate leads and build credibility.
Email Marketing
Email Campaign
An email or series of lead nurturing emails designed to accomplish an overall marketing goal.
Email Marketing
Email Filter
A technique used to block email based on the sender, subject line, or content of an email.
Email Marketing
Email Sponsorships
Buying ad space in an email newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad inserted into the body of the email.
Social Media Management
Employee Leadership (Advocacy) Program
See also: Champion, Community Leadership Program “Employee advocacy is empowering your employees to support the goals of the brand”. – Liz Bullock . Like Community Leadership roles, employee advocates work as ambassadors of an organizational goal/project.
Social Media Management
Engagement
The process by which members interact with the community. Behaviors that constitute engagement include: Asking/answering questions, sharing resources, attending calls/events, welcoming new members, and Working Out Loud, among many other public community actions.
Social Media Marketing
Engagement Rate
A popular social media metric used to describe the number of likes, shares, and comments, a piece of content receives. Work this engagement rate formula: Number of people who engaged with your post divided by the number of people who saw your post multiplied by 100.
Social Media Marketing
Ephemeral
Social media posts that delete themselves automatically after the set amount of time has passed is called ephemeral content. Motivate your users to engage via FOMO, for spontaneous, timely action.
Social Media Management
ESN
Enterprise Social Network. An online social network for an internal business community. An ESN platform can provide your organization with a place to collaborate, ask questions, track projects and share ideas.