Author: WAV
Media Platforms & Technology
Video Completion Rate (VCR)
A performance metric for video advertisements reflecting the percentage of digital video ads that play their full length. It is recommended that a VCR goal is paired with viewability, as some video content is autoplay and may be out of view, negating any video impact (since your ad must be seen to have impact).
General Advertising
Video on Demand
Video on demand, or VOD, is programming that a user can view at any time (i.e., “on demand”) after its initial air time.
Media Platforms & Technology
View Conversion
“View” or “view-through” conversions are counted when a user has viewed an impression irrespective of if they clicked. View conversions can be attributed to numerous partners.
Media Platforms & Technology
Viewability
Percentage of measured impressions that are seen by a user. This is an important metric, especially for brand advertising, because if an ad cannot be seen, it cannot influence the consumer. The industry uses the standard Media Ratings Council (MRC) definition, which is that display or video ads have 50% of pixels displayed on screen […]
General Advertising
Viewability
Viewability is a metric focused on ad impressions actually seen by users. For example, an impression would not be deemed “viewable” if a user does not scroll down far enough on a page to see the ad. The MRC’s standards established in 2014 require 50 percent of a display ad to be in view on […]
Social Media Marketing
Viral
Anything that spreads exponentially on social media is termed viral. Creating viral content for Twitter, Facebook, Instagram, and YouTube users is a cost-effective way to reach and engage more audiences.
Film & Broadcast
Virgin Stock
Magnetic tape onto which nothing has yet been recorded.
General Advertising
Virtual Influencer
Virtual influencers are computer-generated lifelike online personas that rely on artificial intelligence to create buzz for a brand, mostly via social media. They operate in much the same way real-life influencers do. Some are created by brands themselves.
Development Operations (DevOps)
Virtual Machine (VM)
A software emulation of a physical computing resource that can be modified independent of the hardware attributes.
General Advertising
Virtual Reality (VR)
Virtual reality (often abbreviated as VR) is a computer-simulated 3-D environment in which users wearing headsets can interact with a simulated program.
Branding
Vision Statement
A vision statement is what the brand aims to become and how you’re going to succeed in getting there. By its very nature, the vision is forward-looking and it’s grand.
Branding
Visual Identity
What a brand looks like–including, among other things, its logo, typography, packaging and literature systems.
Film & Broadcast
VITC
Vertical Interval Time Code. A time code signal that is written in the vertical interval by the rotating video heads, allowing it to be read when the tape is not moving. Requires special equipment to read and write.
Social Media Marketing
Vlog
A portmanteau of the words, ‘video’ and ‘blog,’ Vlog enables smooth video sharing across media platforms. Incorporate brand stories in vlogs for incredible reach and engagement on Twitter, Facebook, and Instagram.
General Advertising
Voice AI
Voice AI is voice-activated artificial intelligence in machines programmed to interpret users’ questions or commands and reply in kind. It relies on voice to direct queries and report outcomes to the asker in a humanlike way.
Film & Broadcast
Voice-over
Narration or non-synchronous dialog taking place over the action onscreen.
eCommerce
Void
Voiding is a transaction that cancels a purchase that has not been completed.
Film & Broadcast
VU Meter
A meter designed to measure audio level in volume units which generally correspond to perceived loudness. (Audio)
Out of Home (OOH)
Wall Mural
Murals painted or attached directly onto the exterior surface of a building.
Film & Broadcast
Walla
Background ambience or noises added to create the illusion of sound taking place outside of the main action in a picture.
Web3
Wallet
a software application or hardware device used to store the private keys to blockchain assets and accounts. Unlike a traditional wallet, a blockchain wallet does not actually store the coins or tokens themselves. Instead, they store the private key that proves ownership of a given digital asset.