Author: WAV
Film & Broadcast
Take Down
Reducing the light on an object by means of nets, scrims, dimmers or wasting light. (Grip/Lighting)
Corporate
Take this off-line
Don’t make me embarrass you in public, let’s do that in private
Branding
Tangibles
The assets, attributes, values and other distinctive elements that make up a brand. This can include the product and its packaging, manufacturing plants, brick and mortar locations, cash, and useful qualities of the brand that are known to exist through experience and knowledge.
Out of Home (OOH)
Target Audience
Any audience reflecting the most desired consumer prospects for a product or service, defined by age, sex, race, ethnicity or income; or their combinations for any geographic definition.
Out of Home (OOH)
Target Rating Points (TRPs)
The total number of in-market impressions from a target audience delivered by an OOH campaign expressed as a percentage of a market population.
Social Media Marketing
Targeting
Selecting the potential audience for your ads and campaigns is called targeting. Many social advertising platforms let you choose targets based on age, location, gender, interests, and other factors.
Agile Methodology
Task Board
The most basic form of a task board is divided into three columns labeled “To Do,” “In Progress,” and “Done.” Cards are placed in the columns to reflect the current status of that task.
Social Media Management
Taxonomy
The classification that content is based, within a community.
Agile Methodology
Team
A “team” in the Agile sense is a small group of people, assigned to the same project or effort, nearly all of them on a full-time basis.
Agile Methodology
Team Room
The team (ideally the whole team, including the product owner or domain expert) has the use of a dedicated space for the duration of the project, set apart from other groups’ activities.
Media Buying
Tearsheet
A publication page with an advertiser’s message, sent to the advertiser as proof of accurate placement.
Media Buying
Teaser
An interest-building advertisement that precedes the kick-off of an advertising campaign.
Project Management
Technical debt
Technical debt encompasses the shortcuts taken when prioritizing speed in software projects. This means projects can launch sooner, but resources will have to be sacrificed down the line to rework these shortcuts and pay down that debt. This concept can be applied to other projects as well; all projects have their shortcuts.
Development Operations (DevOps)
Technical Debt
A concept in programming that reflects the extra development work that arises when code that is easy to implement in the short run is used instead of applying the best overall solution.
Film & Broadcast
Telecine
A machine that transfers film to a video signal. This also generically refers to the process of film-to-tape transfers.
Film & Broadcast
Temp Dub
A preliminary mixing of dialogue, music, and sound effects, usually so that a first cut may be viewed with all of these elements incorporated. (Post Production)
Film & Broadcast
Tenner
A standard studio 10K lighting unit, as opposed to a baby 10 or a Big Eye, which are also 10K lighting units. (Lighting)
Media Platforms & Technology
Test / Exposed Group
Within display incrementality testing, the audience receiving the branded ad.
Development Operations (DevOps)
Test Automation
The use of special software (separate from the software being tested) to control the execution of tests and the comparison of actual outcomes with predicted outcomes.
Agile Methodology
Test Driven Development (TDD)
“Test-driven development” is a style of programming in which three activities are tightly interwoven: coding, testing (in the form of writing unit tests) and design (in the form of refactoring).
Web3
Testnet
a software environment that mimics a mainnet blockchain, used to test network upgrades and smart contracts before deploying them to the mainnet.