Author: WAV
Digital Media & Advertising
Social advertising
Running paid ads on social media platforms like Instagram, LinkedIn and Facebook. Social media advertising enables you to put ads in users’ feeds and help them discover your company.
Social Media Marketing
Social Customer Service
Answering customer inquiries, handling complaints, and offering support via social media is called social customer service. Use the ‘message us’ button on social media pages effectively to resolve customer queries and increase customer loyalty.
Media Buying
Social Display
Paid advertisements on a social platform such as Facebook, Twitter, Pinterest, etc.
General Advertising
Social Engagement
Social engagement is a brand’s way of communicating and building a bond with its consumers or online audience, often via social media, through availability and interaction. The term “engagement” may also refer to the number of interactions—likes, comments, shares, retweets—people have with a brand’s content.
Social Media Marketing
Social Listening
Tracking conversations around brand topics, products, and services is called social listening. Use specialized social listening tools to gathers insights from mentions, comments, hashtags, and other relevant activities.
General Advertising
Social Media
Social media is a broad term for communication and communities on websites and apps used for social networking and microblogging. Users create profiles, join groups and share messages and visuals. Both individuals and businesses have presences on these social networks.
Social Media Marketing
Social Media Archiving
Keeping a record of all posts, messages, and metadata is called social archiving. This process is critical for regulatory compliance for networks such as Facebook, Twitter, and LinkedIn.
Social Media Marketing
Social Media Monitoring
A passive technique of evaluating brand or product mentions and following what your audience is saying is social media monitoring.
General Advertising
Social Network
A social network is a website or mobile app that lets users connect with other users and share personal or professional messages. Examples include Facebook, Twitter and Instagram.
Social Media Marketing
Social Proof
Imitating the behaviors of other people on social media is called social proof. Leverage celebrity endorsements, customer testimonials, and FOMO for effective social proof marketing.
Social Media Marketing
Social ROI
It is a crucial metric to assess the revenue your social media activities have generated compared to the amount invested in social campaigns on Twitter, Facebook, Youtube, Instagram, and LinkedIn. Calculate Social ROI using this formula: Profit gained subtracted from cost incurred, and divided by cost incurred, and multiplied by 100.
Social Media Marketing
Social Selling
Leveraging the power of social communication to drive sales is called social selling. Educate, engage, and resolve customer queries for better social selling.
Email Marketing
Soft Bounce
A soft bounce is the failed delivery of an email due to a temporary issue, like a full mailbox or an unavailable server.
Web3
Soft Fork
a backwards compatible update to a blockchain. Unlike a hard fork, these changes do not require the creation of a separate chain.
Web3
Solidity
the native programming language of Ethereum, mainly used to write smart contracts.
Film & Broadcast
Sound Designer
A film sound specialist responsible for the development and augmentation of all soundtrack material, or a significant portion thereof, and is ultimately in charge of the entire sound production. Occasionally, it is used to refer to a person who is responsible for creating unique sounds or sound elements which are incorporated into a sound track. […]
Film & Broadcast
Sound Effect
A recorded or electronically produced sound that matches the visual action taking place onscreen.
Film & Broadcast
Sound Master Positive
A sound print on made from the sound negative for producing duplicate negatives of the sound record track for release printing.
Film & Broadcast
Sound Mixer
The person responsible for capturing sound as it plays out live, determining microphone types and placement. (Sound)
Film & Broadcast
Sound Negative
A negative sound image on film which is obtained by exposure through a positive sound image.
Film & Broadcast
Sound Print
Any positive sound track print which is obtained by printing from a sound negative, or direct positive recording. or by the reversal process from another negative.