Author: WAV
Out of Home (OOH)
Single Sheet Poster
A poster constructed as a single and continuous substrate. Single sheet posters are typical make from thermoplastic polymers. Single sheet posters can be recycled.
Film & Broadcast
Single System
A method of recording sound and picture on the same medium, most typically used in news gathering.
Film & Broadcast
Single-Stripe
Magnetic film that contains a single audio track, which is coated with oxide.
Website Development
Site map
A document that shows a hierarchical blueprint of a website’s pages and content. This is usually one of the first steps in a website redesign, as it is important to know what content is needed on a website before design begins.
Film & Broadcast
Skip Frame
An optical printing effect which eliminates selected frames of the original scene to speed up the action. (Laboratory)
Web3
Slashing
the process of burning or redistributing a validator’s staked cryptocurrency as punishment for approving fraudulent charges or otherwise endangering the network.
Film & Broadcast
Slate
The identifier placed in front of the camera at beginning of a take.
Film & Broadcast
Slave
An audio tape or videotape transport, projector or mag film dubber whose movements follow the movement of a single master transport. Accomplished electronically by using SMPTE time code numbers or mechanically by motor linkage of sprocketed machines.
Website Development
Slider
A rotating banner of images that is sometimes placed on the homepage of a website. It is a “slide show” type format that can highlight different content and include images or video.
Uncategorized
Slider
Sliders are small image galleries designed so that each image is displayed for several seconds before moving on (or sliding) to the next image. Many include links to blog posts or other content. WordPress has dozens of slider plugins available, some of which are often included in premium themes. We’ve talked about the best slider […]
Media Buying
Sliding Billboard
High-Impact digital advertisements that display as a narrow bar at the top of a website and expand down when a user rolls over the ad.
Web3
Slippage
the price of a cryptocurrency may change between the time an order is placed and the time that order is ultimately filled. Slippage is the difference between a cryptocurrency’s quoted price and the price that a trade actually executes at.
Film & Broadcast
Slug
A strip of blank leader or image-bearing film used as leader. (Film Editing)
General Advertising
Small and Midsize Business (SMB)
Small and midsize businesses (SMBs), also called small and midsize enterprises (SME), vary in size, revenue, IT and marketing needs, among other factors, but generally have fewer than 1,000 employees, take in less than $1 billion in revenue and make IT and marketing decisions based on price and ease of use.
Web3
Smart Contract
self-executing code deployed on a blockchain. Smart contracts allow transactions to be made without an intermediary figure and without the parties involved having to trust one another.
Project Management
SMART goals
SMART goals are goals that follow specific characteristics according to the SMART acronym: Specific, Measurable, Achievable, Relevant, and Time-bound.
Film & Broadcast
SMPTE
Society of Motion Picture and Television Engineers.
Film & Broadcast
SMPTE Time Code
Also known as Longitudinal Time Code. A high frequency signal that allows the accurate “locking” of film audio and video equipment. Locator information is displayed as numbers.
Film & Broadcast
Snake
A multi-channel audio cable intended for use with microphone level signals and/or line level signals. (Audio/Video/Electronics)
Out of Home (OOH)
Snipe
An adhesive strip that is used to cover a portion of copy displayed on an OOH unit.
Media Platforms & Technology
Social Ads
Display ads served on social media platforms. Since there are fewer social media players out there, they can have unique ad sizes that integrate well into their pages. While these budgets were traditionally separate, and display and social were therefore considered completely distinct, since they are essentially banner ads with similar performance metrics tied to […]