Author: WAV
Agile Methodology
Scrumban
Scrumban is a mixture of Scrum and Kanban.
Film & Broadcast
SDDS
Sony Dynamic Digital Sound System. A film sound format which encodes eight tracks of digital audio outside of the sprocket holes on both edges of a film print. (Sound)
Digital Media & Advertising
Search engine crawler
A program used by search engines to gather and interpret data from pages on a website before the search engine indexes the site.
General Advertising
Search Engine Optimization (SEO)
Search engine optimization, or SEO, is using keywords and links to increase a website’s visibility in organic search results and thus bring in more and better web traffic.
Digital Media & Advertising
Search engine optimization (SEO)
The practice of altering web pages to maximize the number of visitors to that page by ranking higher on SERPs. SEO and PPC are often used together to help businesses increase presence in search results.
eCommerce
Search engine optimization (SEO)
SEO is a strategy, process, and tactic to improve an online store’s website content to make it easier for search engine bots to index the site and to drive up its search ranking. More on ecommerce SEO here.
Website Development
Search Engine Optimization (SEO)
SEO concerns increasing your site’s likelihood of being served up to web browsers that query relevant keywords. SEO ranking can be improved by helping search engines understand the information on your website in order to rank higher in organic search results. This includes having title tags, meta descriptions and ALT tags for images on your […]
General Advertising
Second Screen
Second screen is the idea that those using one screen (for example, watching a television show) often also utilize another at the same time (e.g., posting on Facebook via smartphone). The goal is to make the TV experience interactive for the viewer, raising more awareness of the brand, product or service and ultimately exposing the […]
Film & Broadcast
Second Unit
A photographic team that shoots scenes which do not involve the principal cast, such as stunts, car chases, or establishing shots.
Media Platforms & Technology
Second-Party Data
Data that is shared with a partner, often to help with personalization or to support a mutually beneficial partnership.
Media Buying
Secondary Audience
Readers of a publication in addition to the initial buyer. Also called Pass Along Readership.
Web3
Seed Phrase
a string of words used as a master password to access a crypto wallet. Because a single wallet can contain multiple accounts, all with their own private keys, a seed phrase makes it easy to access them all with the same password.
Development Operations (DevOps)
Self-Service Deployment
The action of automating deployment processes enough for developers to allow project managers or even clients to directly control deployments.
Social Media Marketing
Selfie Marketing
A user generated content marketing technique, selfie marketing enables users to contribute their content to interact with brands. Use selfie content to make your community feel good about themselves and spread a positive brand message.
Media Platforms & Technology
SEM
Short for Search Engine Marketing, this marketing tactic uses paid media advertising to give websites higher rankings in search engine result pages (SERPS) for increased visibility.
Email Marketing
Sender Score
A free service of Return Path, it’s a reputation rating from 0
Film & Broadcast
Senior
A 5K fresnel lighting unit. (Lighting)
Film & Broadcast
Senior Stand
A braced junior stand sufficiently rugged for large lights such as a 5K, 10K, or ‘Big Eye’. (Grip/Lighting)
Film & Broadcast
Sensitivity
An indication of recording or playback efficiency as might be measure of a microphone or audio tape recorder.
Social Media Marketing
Sentiment Analysis
Retrieving insights about customer perception of a product, service, or brand is called sentiment analysis. Put social media conversations into context and understand customer sentiments towards your brand from channels such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Social Media Management
SEO
Search Engine Optimization. The process of developing and organizing content in a way that makes it easy to find via search.