Author: WAV
Social Media Marketing
Avatar
An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.
Social Media Marketing
Avatar
An image or username that represents a person online is called Avatar. Use a real picture or a corporate logo as an Avatar display picture for added credibility.
Media Buying
Average Frequency
The average number of times a person or household is exposed to an advertising schedule/campaign.
eCommerce
Average order value
This is the typical amount that your customer spends when visiting your digital storefront. Learn how to increase your average order value here. Here’s how to calculate average order value: [Sales Revenue] / [Number of Orders Taken] = Average Order Value
TV and Radio Media Buying
Average Quarter-Hour Persons (AQH)
The average number of persons listening to a particular radio station for at least five continuous minutes for 15 minutes.
TV and Radio Media Buying
Average Quarter-Hour Rating
An approximation of Average Quarter-Hour Persons represented as a percentage of the measurement population.
Social Media Marketing
Average Response Time
A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.
Social Media Marketing
Average Response Time
A critical customer service metric, it represents the average time the brand takes to respond to queries from people on any particular media platform. Keep it as short as possible for enhanced customer experience.
eCommerce
Average time on site
The typical amount of time your visitor spends on your website within a specified time frame.
Media Platforms & Technology
Awareness
Refers to the moment a consumer learns about a brand’s product or service. Awareness campaigns enable marketers to get in front of customers with messaging that puts the brand front and center, so it’s noticed. When looking at the marketing funnel, this is the first point of engagement with new consumers along the customer journey. […]
Media Platforms & Technology
Awareness Campaign
Ad campaign that aims to educate customers on the existence of a brand of product.
Film & Broadcast
B-Wind
An indication of the emulsion position on a roll of film. A ‘B’ Wind indicates that the emulsion is facing out, or away, from the center or core of the film roll. (Film Editing)
Digital Media & Advertising
B2B digital advertising
Business-to-business (B2B) digital advertising refers to any paid means of promoting a B2B company through online channels. Includes any paid online promotions for a business, including paid search advertising, display advertising, paid social advertising, Gmail advertising, and YouTube advertising.
Film & Broadcast
Baby
Usually a reference to a 1K light unit. It is also used to describe any light unit which is smaller than a standard size unit of comparable intensity (i.e. baby 1K, baby 2K, baby 5K, etc.). For grips, it refers to anything with a 5/8 inch stud (i.e. baby plate). (Grip/Lighting)
Film & Broadcast
Baby Legs
A short tripod. (Camera)
Film & Broadcast
Baby Plate
A steel plate with a baby pin (5/8 inch pin) welded on to it. These plates are used for mounting lights or grip heads on a wall, box, or other surface. (Grip/Lighting)
Digital Media & Advertising
Backchannel
A real-time online conversation that takes place during a primary activity or live discussion. Example: Chatting on Slack while attending a webinar.
Social Media Management
Backchannel
A real-time online conversation that takes place during a primary activity or live discussion. Example: Chatting on Slack while attending a webinar.
Film & Broadcast
Background
This is a term with a broad range of meanings, depending upon the context. In production, it has the same connotation as ‘atmosphere’, meaning extras who are staged to supply detail in the form of normal human traffic in a scene. In sound, it can mean the same as ‘ambience’ or it may refer to […]
Film & Broadcast
Backing Track
Prerecorded accompaniment for a singer or voiceover actor who then listens through headphones to a replay as he/she performs. Generally, the two signals are ultimately mixed to produce the final recording. (Post Production)
Film & Broadcast
Backlight
A light which is generally mounted behind a subject to light the subject’s hair and shoulders without illuminating a subject’s front. (Lighting)